KTVB, an NBC affiliate located in Boise, Idaho, holds the distinction of being the oldest continuously operating television station in the state. Since its launch in 1953, KTVB has undergone significant transformations, adapting to changes in ownership and technology while maintaining its position as a leader in local news. This article explores the station's journey from its early days to its current status as a key player in Idaho's media landscape.
Early Beginnings and Initial Success
KTVB began its journey on July 12, 1953, originally known as KIDO-TV. It was the second television station to start operations in Idaho, following KFXD-TV in Nampa. However, KIDO-TV quickly established itself as a more organized operation, offering both network and local programming, which KFXD-TV lacked during its brief tenure. Owned by Georgia Davidson, KIDO-TV was a primary NBC affiliate and also held affiliations with other networks in its early years.
Davidson, a pioneering figure in the industry, was notable for being the only woman at NBC affiliate meetings for many years. Her leadership helped KIDO-TV gain a foothold in the market, and by the 1970s, the station had emerged as the news ratings leader in Boise, a position it has maintained ever since.
Ownership Changes and Technological Advancements
In 1958, Davidson sold the radio station KIDO, and the following year, the television station changed its call sign to KTVB. The station continued to thrive under Davidson's ownership until 1979, when it was sold to King Broadcasting. This marked the beginning of a series of ownership changes, with KTVB being acquired by the Providence Journal Company, Belo Corporation, Gannett, and eventually Tegna Inc., a subsidiary of Nexstar Media Group.
Throughout these transitions, KTVB remained committed to delivering quality news coverage, supported by long-tenured personalities who became familiar faces to viewers. In 1986, KTVB expanded its reach by establishing KTFT-LD, a low-power semi-satellite in Twin Falls, further solidifying its presence in the Magic Valley area.
KTVB's Continued Impact and Legacy
Today, KTVB is branded as the "KTVB Media Group," reflecting its broad influence across Idaho. The station's studios are located on West Fairview Avenue in Boise, with its transmitter situated on Deer Point in Boise County. KTFT-LD rebroadcasts KTVB's programming, inserting local advertising for the Twin Falls area, and maintains a local sales office in Twin Falls.
KTVB's legacy is marked by its adaptability and commitment to serving the community. As Idaho's oldest television station, it has played a crucial role in shaping the state's media landscape, providing reliable news coverage and fostering a sense of connection among viewers. Its journey from a fledgling station to a media powerhouse is a testament to the enduring power of local television.
