What is the story about?
Mark Ruffalo made a significant statement at theGolden Globes 2026 by donning a modest pin that said “Be Good” while he strolled down the red carpet. Although
simple in design, the badge conveyed a powerful message linked to the ongoing protests and activism regarding immigration enforcement in the United States. Ruffalo was joined by comedian and actor Wanda Sykes and various other figures from the industry, all of whom were spotted wearing similar badges. So, what is the significance of these pins?
Mark Ruffalo displays 'be good' pin at Golden Globes 2026
The “Be Good” pin is part of the ACLU-supported #BeGood initiative, which has been organized by a group of industry professionals and backed by advocacy organizations such as Maremoto, Move On, National Domestic Workers Alliance, and Working Families Power. The initiative seeks to promote empathy and civic duty during what the organizers describe as a profoundly troubling time in the nation. According to its mission, the campaign aims to remind individuals “to treat each other with kindness amidst such horror - to be a good citizen, neighbor, friend, ally, and human being.”
Purpose behind the pin
While the message may seem straightforward, it is deeply rooted in the rising anger and sorrow over recent killings linked to federal immigration enforcement.. The campaign was initiated in response to reports indicating that 2025 was one of 'ICE’s most lethal years in the last twenty years'.
The purpose of the pin became more evident following the tragic death of Renee Nicole Good, a 37-year-old woman who was fatally shot last Wednesday on a residential street during a protest in Minneapolis. Reports indicate that federal agents had instructed Good to relocate her vehicle prior to the tragic event. Her death ignited widespread outrage, protests, and demands for accountability. Organizers have also connected the campaign to the New Year’s Eve shooting of Los Angeles resident Keith Porter, who was killed by an off-duty ICE agent, further escalating criticism of the agency’s actions.
Through the 'Be Good' pin, celebrities like Mark Ruffalo utilized the Golden Globes platform to highlight these pressing issues.
