Blackpink's
Jennie is taking fans on an emotional trip down memory lane with her upcoming single, Less Than A Lover. The singer unveiled a 14-second teaser at midnight KST on July 22 (July 21 IST), offering dreamy glimpses of a fleeting summer romance. The visuals evoke warmth, longing and nostalgia, hinting at a deeply personal narrative. Adding to the anticipation, Jennie has directed the music video herself, showcasing her creative vision behind the project. Fans were quick to shower the teaser as excitement builds for the song's official release on July 24.
Jennie's Less Than A Lover teaser
The 14-second teaser shows close-ups of Jennie, who stares quietly into the camera with a contemplative expression, immediately setting a nostalgic and introspective tone. It then shifts to a series of fleeting visuals, including Nah Kai standing before floor-to-ceiling windows overlooking the sea, a tender moment of two hands interlocked, and waves crashing against the shore. Nature shots of swaying grass further enhance the dreamy summer aesthetic, while the muted color palette adds to the bittersweet mood. The teaser concludes with the title
Less Than A Lover, teasing an emotional story of love, longing and memories in Jennie's self-directed music video.
Take a look:
https://www.youtube.com/watch?v=PX6h9Sx5kGw
Fans call Less Than A Lover 'music video of the year'
Fans flooded X (formerly Twitter) with excitement soon after Jennie dropped the Less Than A Lover teaser. While many praised its dreamy cinematography and nostalgic aesthetic, others couldn't stop gushing over Jennie's visuals. "The concept is so gorgeous and Jennie looks absolutely stunning. I'm so ready for Friday!" one fan wrote. Another commented, "Can't wait for Friday! This teaser is Jennie slays as always!!" Several users also hailed the teaser as "MV of the Year" even before its release, with one fan exclaiming, "The cinematography is insane. I'm getting goosebumps." Others simply expressed their anticipation, writing, "All I want this summer is you," and "I can't wait! You always make such good songs, Jennie."Ahead of unveiling the teaser, Jennie had already heightened anticipation by releasing two striking posters for
Less Than a Lover. One featured the singer sharing a tender moment with model Nah Kai inside a blue pickup truck, accompanied by the tagline,
"The summer I chose to pause the love story." The second adopted a more cinematic tone, showing the duo embracing beneath a stone archway on what appeared to be a European-style street. Both posters also credited Jennie as the project's director, writer and music creator, emphasizing her creative involvement while hinting at an emotional romance that unfolds across contrasting settings.