BTS Jimin's Jersey, V's Scarf Among Costliest Bids From FIFA World Cup; Above Messi, Madonna - All About Charity Auction

BTS

members Jimin and V have once again proven their immense global popularity, with their FIFA World Cup Final memorabilia emerging among the biggest attractions at the official charity auction. Jimin's signed match jersey and V's signed scarf have drawn bids higher than memorabilia from football legend Lionel Messi and music icon Madonna, making them two of the most sought-after items in the collection. The auction, organised to support the FIFA Global Citizen Education Fund, features memorabilia from stars across sports and entertainment. Here's everything to know about the charity auction, the standout items, and why fans are celebrating the milestone.

BTS Jimin's jersey and V's scarf emerge as top attractions at FIFA charity auction

BTS members Jimin and V are dominating Christie's official FIFA World Cup charity auction, with their match-worn memorabilia emerging as two of the highest-valued lots in the collection. According to the latest bids, V's FIFA World Cup Final scarf has reached USD 17,000 after 50 bids, while Jimin's jersey stands at USD 16,000 with 49 bids, both far exceeding their pre-auction estimates.The scarf, worn by V during the 2026 FIFA World Cup Final Halftime Show, carried an estimated value of USD 2,000–4,000, while Jimin's jersey was estimated at USD 3,000–5,000. However, intense bidding from fans and collectors has pushed both items to more than four times their upper estimates, making them among the auction's biggest highlights.

Notably, the BTS members' memorabilia have also attracted higher bids than several items linked to global icons, including Lionel Messi and Madonna. For comparison, Messi's signed FIFA World Cup jersey currently stands at USD 15,000 after 48 bids, while Madonna's signed fingerless gloves have attracted USD 7,500 from 38 bids.

The memorabilia are part of ONE GOAL: An Auction to Benefit the FIFA Global Citizen Education Fund, organised by Christie's in partnership with FIFA and Global Citizen. The auction features exclusive items donated by athletes, musicians and entertainers, with proceeds supporting education initiatives for children around the world.

Fans call Jimin 'IT boy', celebrate V's global influence

Fans quickly turned the auction update into a celebration of Jimin's global influence, with many arguing that the result came as no surprise given his immense popularity. They described him as "unique and unmatched," while others dubbed him the "Midas King," saying everything associated with the BTS star "turns into gold."

Several posts hailed him as the "Global IT Boy," "King of K-pop," and "Brand King," with fans pointing to the jersey's performance as another example of his powerful brand value. Many also noted that Jimin-related merchandise consistently draws strong demand, calling the auction results a reflection of his enduring worldwide appeal.On the other hand, fans also celebrated V's auction milestone, calling it yet another display of his unmatched global influence. Many praised his "Taehyung power," with one fan predicting the scarf's bid could soon cross USD 20,000 before the auction closes.

Others declared, "He's topping this one," while several said the soaring bids reflected V's immense popularity and collector demand, celebrating the scarf as one of the standout items in the FIFA World Cup charity auction.Meanwhile, BTS earned immense praise for the powerful performance of their global hit Dynamite at the first-ever FIFA World Cup Final halftime show on July 19, 2026. Performing alongside Madonna, Shakira and Justin Bieber at MetLife Stadium, the group thrilled the crowd with energetic choreography, football-themed lyric changes and eye-catching red-and-black outfits.