Christopher
Nolan's The Odyssey is making headlines even before its release. Universal Pictures has reportedly decided to skip early screenings for social media influencers and will instead hold critics-only screenings after the film's world premiere in London on July 6. The decision stands out because many major Hollywood studios now invite influencers to watch films early and share their first reactions online. The Odyssey, however, is taking a different path. The film is already shaping up to be one of the most anticipated releases of the year and amid this, Universal's recent move has surprised moviegoers and sparked curiosity about why the studio chose this release strategy.
The Odyssey's critics-only screenings
The Hollywood Reporter mentioned that Universal Pictures has decided not to hold early screenings of
The Odyssey for social media influencers. Instead, the studio will begin screening the film for professional critics after its world premiere in London on July 6.In recent years, many Hollywood studios have invited influencers, fan-site bloggers, and content creators to view blockbuster films ahead of professional critics. Their brief, spoiler-free reactions, meaning they do not reveal the core plot or major twists are frequently used to generate social media buzz prior to the film's release. However,
The Odyssey will follow a different path. Universal has chosen to let professional critics see the film first instead of relying on influencer reactions.
Why Is Universal skipping influencers screenings?
The decision comes at a time when many movie fans have become more skeptical of influencer reactions. Some believe influencers are often invited by studios as part of marketing campaigns, making their early reviews appear overly positive.Recently, Warner Bros.'
Supergirl received glowing reactions from influencers before release, but the film later earned a much lower score from critics. Disney also faced criticism after a promotional event with Pedro Pascal for
The Mandalorian and Grogu was presented online as a surprise fan moment. By skipping influencer screenings, Universal appears to be taking a more traditional approach, allowing professional critics to shape the first wave of reviews for Christopher Nolan's highly anticipated film.
About The Odyssey
Christopher Nolan's
The Odyssey is an epic fantasy based on Homer's ancient Greek poem. The film follows King Odysseus on his dangerous 10-year journey home after the Trojan War, where he faces mythical creatures, powerful gods and deadly challenges. Meanwhile, his wife Penelope struggles to protect their kingdom from suitors hoping to seize the throne. Told through Nolan's signature non-linear storytelling, the film reimagines one of history's greatest adventure tales.
The cast of The Odyssey features Matt Damon as Odysseus, the King of Ithaca, alongside Anne Hathaway as his loyal wife Penelope and Tom Holland as their son, Telemachus. Zendaya stars as Athena, the Goddess of Wisdom, while Robert Pattinson plays Antinous, the leader of the suitors. Charlize Theron takes on the role of the nymph Calypso, and Lupita Nyong'o portrays Helen of Troy and Clytemnestra.The Odyssey is scheduled to release in theatres across India on July 17, 2026.