Times Now Launches E-Now: A New-Age Lifestyle Show For The Internet Generation

TIMES NOW, India’s leading English News channel is set to usher in a fresh chapter in infotainment with the launch of E-NOW, a dynamic daily show designed for today’s digitally connected audiences. The entertainment and lifestyle show will air Monday to Friday at 2:30 PM, bringing viewers a fast-paced mix of the stories that are shaping conversations across India and the world.Fronting the show is Shreya Srivastava, whose experience across entertainment, fashion and lifestyle broadcasting brings a contemporary voice and youthful energy to the format. As the face of E-NOW, Shreya will guide viewers through the day’s most talked-about stories with a style that is engaging, relatable and in tune with the pulse of digital audiences.Built for the new

age consumer, E-NOW goes beyond conventional entertainment programming to become the meeting point of the internet and the living room. The show will spotlight breaking developments, viral trends, entertainment exclusives, lifestyle updates and social media conversations that dominate public discourse. With a strong emphasis on content that is both viral and verified, E-NOW aims to decode the digital world while separating fact from fiction.At a time when audiences increasingly discover news through their phones and social feeds, E-NOW adopts a social-first, Gen Z-friendly approach that reflects the evolving media landscape. The show will track the biggest internet moments, unpack trending debates, and explore the stories influencing pop culture, celebrity news and lifestyle trends across platforms.With its live format and internet-native storytelling, E-NOW is designed to create a more interactive viewing experience, bridging the gap between online conversations and mainstream television. The show reinforces TIMES NOW’s commitment to innovation and its focus on delivering content that resonates with the next generation of viewers.E-NOW is more than just a show—it is the new living room of the internet, where trends meet truth and conversations come alive.Times Network TIMES NETWORK, a premium broadcast network is part of India’s largest media conglomerate, The Times Group. Times Network takes the centre stage in influencing the influencer, by delivering the most compelling and irreplaceable content to over 200 million urban affluent viewers in India and is available in over 100 countries across the globe. It houses best in class English and Hindi News channels including; Times Now, ET Now, Mirror Now, Times Now Navbharat, ET Now Swadesh; Hollywood channels - MN+; Romedy Now; MNX; Bollywood channel - Zoom, Times Influence and The Zoom Studios – an original content creator that brings stories to life with relatable and compelling narratives. The digital entities of the Network, including timesnow.in, etnow.in, timesnownavbharat.in, zoomtv.com, etnowswadesh.com, digit.in, timesfoodie.com, healthandme.com, timesdrive.in, and unilist.in seamlessly adapted to serve the diverse nature and interests of the content-savvy internet audience. The Times Group:The Times Group is the leading media conglomerate in India with premium offerings across diverse businesses such as Television, Digital, Print, Radio, Outdoor Media, Events, Marquee IP, Music, Movies, Real Estate Marketplace, Education and Investments. As India’s most influential news and entertainment content provider, it houses some of the country's leading brands such as Times Now, ET Now, Mirror Now, Times Now Navbharat, ET Now Swadesh; Zoom, Movies Now HD; MN+; Romedy Now; MNX, Mirchi, Gaana, Times Play, Magicbricks, Junglee Pictures, Times OOH, Times Music, Junglee Music, Filmfare, Femina, Grazia, Times Influence and ET Edge, among others. The Times Group’s Bennett University and TimesPro are fast taking leadership positions in the higher education and executive education categories respectively and it has recently diversified into global sports through a joint venture for the world’s fastest growing sport of Pickleball.The digital entities of the Network produce and curate content for digital audiences across the world through its multiple brands, including timesnow.in, etnow.in, timesnownavbharat.in, zoomtv.com, etnowswadesh.com, digit.in, timesfoodie.com, healthandme.com, timesdrive.in, and unilist.in.