Khat Singer Navjot Ahuja On World Music Day: Social Media Virality Hasn't Changed My Writing Process - EXCL

Independent

artist Navjot Ahuja, known for his breakthrough track Khat, has been ruling the music charts for the longest time. Today, on the occasion of World Music Day, Zoom spoke to the singer about trends, virality and social media presence. Topping the Spotify Global Viral 50 charts and surpassing millions of streams without major label backing, the independent artist built his fanbase with his understanding of audience sensibilities and taste. In the exclusive interview with Zoom, Navjot explained why he believes in authenticity rather than relying on social media virality to become famous.

Khat singer Navjot Ahuja discusses social media virality on World Music Day 2026

Celebrating World Music Day, Navjot told Zoom that he grew up listening to Bollywood music and rock bands like The Local Train. When asked how social media virality has changed the meaning of music for him, the singer said, “Social media virality has changed the way music is discovered and consumed, but it hasn’t changed what music means to me or anything about my writing process. For me, music is still a form of expression and a way of processing emotions. Virality can help a song reach more people, and that’s a beautiful thing, but I don’t think the value of a song should be determined by how many views or shares it gets. Music, to me, is about honesty and connection, not trends and algorithms.”

Navjot Ahuja reveals how music changed him and his understanding of the craft

Crediting music for helping him understand himself better, Navjot added, “It has also taught me patience; music is a lifelong practice. But most importantly, music has made me more honest with myself. When I write a song, I can’t hide from what I truly feel. Over the years, that has helped me become more aware, more accepting, and more at peace with who I am.”

Who is Navjot Ahuja

Navjot, an Indian independent artist from Jaipur, started writing songs while still in school and spent more than a decade developing his craft before achieving mainstream success. After the massive success of Khat, people recognised his music for emotional, introspective lyrics and a blend of indie-pop, acoustic, and contemporary Hindi sounds. Apart from Khat, he has released songs such as Dhun, Ye Waadiyan, Tu Hi Hoon, Bayaan, Rut, and Khud Se Mohabbat. Besides this, he performs live for an audience frequently and shares videos on his social media profile.