Actor
and content creator Niharika NM has found herself at the centre of online buzz after she and actor Raghav Juyal shared a series of cosy photos on Instagram, sparking dating rumours among fans. While neither has addressed the speculation, the viral post has drawn fresh attention to Niharika's journey from social media sensation to global digital creator and actor. Known for her fast-paced comedy videos, relatable South Indian family humour, and collaborations with international celebrities and luxury brands, she has built a massive fan following across platforms. Here's a closer look at who Niharika NM is.
Who is Niharika NM?
Niharika NM is an Indian digital content creator, comedian, and actress who has amassed over 6 million followers across social media platforms. She rose to fame with her viral comedy reels, known for their fast-paced storytelling, observational humour, and exaggerated yet relatable takes on everyday life. Her videos often feature a mix of South Indian slang, English, and American accents, making her content instantly recognisable.Born in Chennai, Tamil Nadu,
Niharika spent most of her childhood in Bengaluru, Karnataka. She frequently draws inspiration from her South Indian roots, incorporating regional expressions like "macha" and "da" as well as cultural references into her sketches.
From viral creator to global star
Niharika's growing popularity has earned her recognition on the global stage. She became the first Indian creator to make a guest appearance on Netflix's animated series
Big Mouth. In 2022, she was featured in the Forbes Asia 30 Under 30 list and received the Youth Icon – Entertainer of the Year award at the World Influencers and Bloggers Awards in Cannes.Expanding beyond digital content, Niharika has also ventured into acting and is set to appear in upcoming Tamil and regional films, marking the next chapter in her entertainment career.
How Niharika NM became a social media sensation
Niharika NM began her content creation journey while pursuing her computer science engineering degree. Realising engineering wasn't her calling, she launched a YouTube channel as a creative outlet, initially sharing comedy skits, sketches and "dad jokes." Later, while pursuing an MBA in Los Angeles, she expanded to Instagram, where her fast-paced rant videos and relatable humour struck a chord with audiences.
During the COVID-19 lockdown, one of her Instagram rants on the phrase "If you love someone, let them go" went viral, becoming a turning point in her career. The video was widely shared, including by veteran actor Khushbu Sundar, helping Niharika gain mainstream recognition. She also joined Netflix India's
Behensplaining alongside creators Kusha Kapila, Srishti Dixit and Aisha Ahmed, further cementing her place as one of India's most popular digital entertainers.Meanwhile,
Raghav Juyal and Niharika NM are all set to play lead roles in an upcoming comedy film,
Bhai Tera Star Hai.