An Explosion in Popularity
Just a few years ago, Vietnam was a relatively modest destination for Indian tourists. Now, it is one of the fastest-growing markets. According to data from the Vietnam National Authority of Tourism, the country welcomed approximately 750,000 Indian tourists in 2025,
a figure that is more than four times higher than pre-pandemic levels. The trend has continued strongly into 2026, with the first quarter seeing a year-on-year increase of over 169%. This surge isn't accidental; it's the result of strategic efforts and a perfect alignment of what Indian travellers seek in an international holiday.
The Allure of Affordability
One of the most significant drivers of Vietnam's popularity is its incredible value for money. For many Indian travellers, a trip to Vietnam feels like a luxury escape that is surprisingly light on the wallet. Reports suggest that a well-planned week-long trip can cost between ₹45,000 and ₹70,000 per person, including flights, accommodation, and food. Compared to other popular destinations in the region, travel experts estimate that Vietnam can be 25-30% more affordable than a similar trip to Thailand. From budget-friendly street food that costs just a couple of hundred rupees per meal to reasonably priced internal flights and comfortable three-star hotels, the country allows travellers to have a rich experience without a hefty price tag.
Convenience is King: Easy Visas and Direct Flights
The ease of getting to Vietnam is a major factor in its rising appeal. The introduction of a streamlined e-visa system has been a game-changer. Indian citizens can apply online for a 90-day tourist visa for a fee of around $25 USD, with a processing time of just three to five business days. This hassle-free process removes a significant barrier for first-time and spontaneous travellers. Complementing the simple visa process is a boom in flight connectivity. Airlines like VietJet Air, Vietnam Airlines, IndiGo, and Air India now operate a growing number of direct flights from major Indian cities including Delhi, Mumbai, Kolkata, and Bengaluru to hubs like Hanoi and Ho Chi Minh City. What used to be a long journey with layovers is now a direct flight of just four to six hours, making Vietnam more accessible than ever before.
A Land of Diverse Experiences
Beyond the practical advantages, Vietnam captivates visitors with its sheer diversity. A single trip can encompass the bustling energy of ancient cities, the serene beauty of emerald rice paddies, and the stunning limestone karsts of Ha Long Bay. The country offers a journey through history in places like Hoi An's ancient town and the imperial city of Hue, natural wonder in the caves of Phong Nha-Ke Bang National Park, and modern vibrancy in Ho Chi Minh City. This variety appeals to all types of travellers, from families seeking kid-friendly activities to adventurers and culture enthusiasts. As Indian travellers become more experienced, they are increasingly looking for destinations that offer fresh, multifaceted experiences, and Vietnam delivers this in abundance.
A Welcoming Environment for Indian Travellers
Vietnam is actively working to make Indian tourists feel at home. The tourism industry has recognised the importance of the Indian market, leading to a rise in services tailored to their needs. Indian restaurants are becoming more common in major tourist areas, catering to dietary preferences, including vegetarian options. This focus on hospitality, combined with a reputation for being a safe and friendly country, further enhances its appeal. The country is also becoming a hotspot for Indian weddings and corporate MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, signalling a deeper integration of services for the Indian market.
