The New Rule of Transparency
The Food Safety and Standards Authority of India (FSSAI) has introduced a significant amendment to its labelling regulations, set to take effect from July 1, 2026. This new mandate requires all packages of “Coffee Blended with Chicory” and “Instant Coffee-Chicory
Mixture” to prominently display the exact percentage of both coffee and chicory on the front of the pack. This move replaces previous, more ambiguous labelling rules, ensuring that consumers can see the precise composition of their coffee blend at a glance. The FSSAI finalized these regulations after a period of public consultation, taking into account suggestions from various stakeholders to enhance consumer awareness.
Why Was This Change Necessary?
Previously, while manufacturers were required to state that chicory was present, the rules around declaring its exact proportion were less stringent. This ambiguity could potentially mislead consumers who might prefer a higher coffee content but are unable to make an informed choice. Coffee-chicory blends are a staple in many Indian households, particularly in the southern states. The new regulation aims to empower these consumers by preventing misleading claims and fostering greater transparency. Under the existing framework, any blend sold as a coffee-chicory mixture must contain at least 51% coffee, but the new front-of-pack declaration will make the specific ratio—whether it's 70/30 or 55/45—crystal clear.
Understanding Chicory's Role in Coffee
Chicory is not an unwelcome adulterant but a traditional ingredient with a long history in coffee culture. Derived from the roasted root of the Cichorium intybus plant, it has been used for centuries, especially in Europe and later in India, as a way to extend coffee supplies and reduce costs. Over time, its unique flavour profile became a beloved characteristic of South Indian filter coffee. Chicory adds body, reduces the bitterness of certain coffee beans, and imparts a slightly sweet, caramel-like flavour. It is also naturally caffeine-free and contains inulin, a prebiotic fibre that can support gut health. For many, a blend with 15-30% chicory is the ideal formula for the perfect cup.
What This Means for Your Daily Brew
The primary impact of this new standard is consumer empowerment. When you pick up a pack of coffee, you will no longer be guessing about the chicory content. This allows you to make choices based on your personal preferences for taste, strength, and caffeine intake. If you prefer a bold, pure coffee flavour, you can look for packs with a higher coffee percentage. If you enjoy the smoother, fuller-bodied taste that chicory provides, or are looking for a blend with slightly less caffeine, you can choose a product with a higher chicory content. The decision moves from the manufacturer's discretion to the consumer's informed choice, promoting a more transparent marketplace.
Industry Prepares for the Shift
Coffee manufacturers, packers, and importers have been given a transition period until July 2026 to comply with the updated standards. This involves redesigning packaging artwork to include the mandatory declarations in the specified format on the front of the package. While this requires an operational adjustment, the broader goal is to align the industry with global standards of transparency and build greater consumer trust. By standardizing the information, the FSSAI is ensuring a level playing field where the quality and composition of the product are clearly communicated, allowing brands to compete on the basis of what’s inside the pack, not just the marketing on the outside.
