A Modern Twist on Ancient Wisdom
In the quest for beverages that are both delicious and healthy, many are turning away from mass-produced sodas and rediscovering traditional Indian ingredients. This shift has created a perfect moment for kokum and jamun, two fruits long celebrated in Ayurveda
for their impressive health benefits. Instead of the usual sugar-laden sharbats, the new trend involves cold steeping these fruits. This gentle method extracts their vibrant flavours and nutrients without the need for excessive sweeteners, aligning perfectly with a growing demand for functional, low-calorie beverages. The result is a drink that feels both modern and deeply rooted in Indian culinary heritage.
Kokum: The Tangy Summer Coolant
Primarily grown along India's western coast, kokum (Garcinia indica) has a pleasant sweet and tangy taste. For generations, it has been the go-to remedy for beating the summer heat, known for its natural cooling properties that help prevent dehydration and sunstroke. Traditionally used in dishes across Goa, Maharashtra, and Gujarat, kokum is now being appreciated for its broader wellness benefits. It is rich in antioxidants and has been traditionally used to aid digestion, reduce acidity, and ease bloating. Some studies even suggest that the active compound in kokum, hydroxycitric acid (HCA), may support appetite management. When cold steeped, the dried fruit releases its beautiful deep red colour and tart flavour, creating a refreshing base that requires very little added sugar.
Jamun: The Nutrient-Packed Powerhouse
Jamun, also known as Indian blackberry or java plum, is another seasonal favourite making waves. Its deep purple hue is a giveaway of its high antioxidant content, particularly anthocyanins, which are known to fight cellular damage. Jamun has long been valued in traditional medicine for its role in managing blood sugar levels, as compounds in the fruit may help slow the release of sugar into the bloodstream. This makes jamun-based drinks an excellent choice for diabetic individuals or anyone monitoring their sugar intake. Beyond blood sugar management, jamun is a rich source of Vitamin C and iron, which help boost immunity and improve haemoglobin levels. Its flavour profile is a delightful mix of sweet and tart, making it a perfect ingredient for a vibrant, health-forward beverage.
The Art and Science of Cold Steeping
Unlike boiling or making a thick syrup, cold steeping is a slow and gentle infusion process. Dried kokum petals or deseeded jamun are simply soaked in cold water for several hours or overnight. This method patiently draws out the flavour, colour, and water-soluble nutrients from the fruit without the harshness of heat. The absence of heat helps preserve delicate vitamins and antioxidants that might otherwise degrade. It also results in a cleaner, less bitter taste, which means the natural sweetness of the fruit can shine through without being masked by large amounts of sugar or jaggery. This minimalist approach is key to the appeal of these modern iced drinks, offering pure, unadulterated refreshment.
Why This Trend is Here to Stay
The popularity of cold-steeped kokum and jamun drinks is more than just a fleeting fad; it represents a significant shift in consumer mindset. With rising awareness about the health risks associated with high sugar consumption, including diabetes and obesity, Indians are actively seeking out 'better-for-you' options. This trend taps into a desire for authenticity, wellness, and a connection to local ingredients. It combines the wisdom of Ayurveda with modern health consciousness, offering a guilt-free indulgence that is both hydrating and functional. As people continue to prioritise health without compromising on taste, these naturally flavourful and visually appealing drinks are set to become a staple.
