The New Rule in a Nutshell
The Food Safety and Standards Authority of India (FSSAI) has mandated that all packaged coffee-chicory mixtures must prominently declare the exact percentage of both coffee and chicory on the front of the pack. This new directive is a significant step
towards greater transparency, ensuring consumers know precisely what they are buying. For example, a label will now have to clearly state something like "Coffee: 70%, Chicory: 30%". This rule, which is set to come into force on July 1, 2027, gives companies time to update their packaging and ensures that blended coffee isn't mistaken for pure coffee. The regulation aims to standardize labelling across the industry and empower consumers.
A Brief History of Chicory Blends
The practice of adding chicory to coffee is steeped in history, born out of necessity and evolving into a preference for many. Chicory, a plant whose roasted root can be ground to resemble coffee powder, was historically used to extend expensive or scarce coffee supplies, particularly in Europe during wartime. This practice was introduced to India, and it became especially popular in the South. Over time, what started as an economic measure became a beloved tradition. Many people grew to appreciate the unique flavour profile chicory adds—it reduces bitterness, enhances colour, and gives the decoction a thicker, fuller body, which is a hallmark of traditional South Indian filter coffee.
Why the Push for Transparency?
The core reason behind FSSAI's updated regulation is to protect consumer interests and prevent misleading labelling. While many coffee drinkers enjoy chicory blends, a significant number of consumers may not be aware of its presence or quantity in their chosen brand. Research by FSSAI had previously found that many manufacturers were not compliant with existing labelling provisions. This new, stricter rule ensures that the term "Pure Coffee" can only be used for products that are 100% coffee. By mandating a clear, front-of-pack declaration, the regulator is empowering consumers to make informed choices based on their preference, whether they seek pure coffee or a specific blend ratio.
How This Affects Your Coffee Purchase
For you, the consumer, this change is all about clarity. When the rule comes into effect, you will no longer have to guess the composition of your coffee. A quick glance at the front of the package will tell you the exact coffee-to-chicory ratio. This allows you to choose a product that perfectly matches your taste preference. If you prefer the robust, unadulterated taste of pure coffee, you can easily identify those products. If you enjoy the traditional, slightly sweet, and full-bodied flavour of a chicory blend, you'll be able to compare different brands based on their chicory content. It puts the power of choice firmly in your hands.
Impact on the Coffee Industry
Coffee manufacturers and food business operators will need to overhaul their packaging to comply with the new mandate by the July 2027 deadline. While this involves logistical challenges related to design, printing, and supply chain management, the industry has generally acknowledged the benefits of the move. The extended timeline was granted after stakeholders pointed out practical difficulties, especially with smaller packaging. The regulation promotes fair competition by ensuring all brands adhere to the same standard of transparency. Ultimately, it encourages companies to build consumer trust by being upfront about their products.
