As it prepares to celebrate its 300th anniversary, Jaipur has earned a coveted spot on National Geographic's 'Best of the World 2027' list. This nod confirms what savvy travellers already know: Rajasthan's capital is a must-visit destination.
A Global Stamp of Approval
Every year,
National Geographic's team of global explorers and editors curates a list of must-see destinations, and for 2027, Jaipur, India, is among the chosen few. The selection highlights the city for its upcoming 300th founding anniversary, its vibrant living craft traditions, and its role as host for the 20th edition of the world-renowned Jaipur Literature Festival. This isn't just a nod to the city's past, but a recognition of its dynamic present and exciting future. The inclusion on this unranked list places Jaipur alongside other compelling global destinations like Luxor, Egypt, and Vestland, Norway, signalling that the 'Pink City' is having a major cultural moment.
A City Built by Kings
Founded in 1727 by the visionary Maharaja Sawai Jai Singh II, Jaipur is celebrated as one of India's first planned cities. Its orderly street grid is a stark contrast to the organic maze of many older Indian cities. The historic walled city, now a UNESCO World Heritage site, is famous for its buildings all washed in a distinctive terracotta pink. Dominating the skyline are architectural marvels that blend Rajput, Mughal, and European styles. No visit is complete without exploring the formidable Amber Fort, a hilltop citadel offering breathtaking views, and the iconic Hawa Mahal, or 'Palace of Winds', with its intricate honeycomb facade of 953 windows designed for royal women to observe street life unseen.
Culture, Crafts, and Celebration
Jaipur's soul is found in its bustling bazaars and living traditions. The city is a treasure trove for shoppers, with Johari Bazaar gleaming with traditional Kundan and Meenakari jewellery and Bapu Bazaar offering colourful textiles, block-prints, and handcrafted leather 'mojari' footwear. This heritage of craftsmanship is on full display everywhere, from the city's famous blue pottery to intricate miniature paintings. In 2027, the cultural calendar is particularly vibrant. The city will host the 20th anniversary of the Jaipur Literature Festival, a massive five-day event that draws hundreds of thousands of literary enthusiasts from around the globe. This festival, along with traditional celebrations like Teej and Diwali, makes Jaipur a city of constant festivity.
The Modern Face of Rajasthan's Capital
While steeped in history, Jaipur is far from a city stuck in the past. A fresh wave of development is enhancing its appeal for modern travellers. The city is experiencing a hospitality boom, with over 40 new hotels in the pipeline, including global brands like Grand Hyatt and JW Marriott, many of which are being developed along the wellconnected Jaipur–Delhi highway. This expansion is largely driven by Jaipur's growing reputation as a premier destination for grand weddings and events. Beyond this, a chic contemporary scene is flourishing in its boutique hotels, stylish cafes, and art galleries, offering a perfect blend of heritage charm and modern comfort. The government is also investing in tourism infrastructure, with funds allocated for developing facilities around major sites like Jal Mahal and Amer Fort.
