Meet Dewi, the Embassy's New Digital Guide
The AI avatar, named 'Dewi', was launched in mid-October 2026 to serve as a virtual guide for the Indian diaspora and Indonesian nationals. The name itself is a clever bridge between two cultures; 'Dewi' is derived from the Sanskrit word 'Devi' (goddess)
and is a common name in Indonesia, symbolising a shared heritage. The launch was timed to coincide with the auspicious festival season of Navaratri and Durga Puja. Dewi's role is to provide accessible information on a wide range of topics, including Indian culture, tourism, scholarship opportunities, business and investment prospects, and important consular service updates. The avatar will communicate through the embassy's social media platforms, aiming to make official information more engaging and easier to access.
Why an Avatar? Modernising a Vital Service
Embassies and consulates worldwide are often the first point of contact for citizens abroad, handling a high volume of queries on passports, visas, and other documentation. Many of these questions are repetitive. By introducing an AI avatar like Dewi, the embassy aims to provide instant, 24/7 responses to common questions, freeing up consular staff to focus on more complex and urgent cases. This initiative is part of a broader push by the Indian government to leverage technology for improved public service delivery, aligning with Prime Minister Narendra Modi's vision for using AI to enhance governance. The goal is to move beyond conventional communication methods and create a more interactive and relevant outreach program for the digital age.
Connecting with the Indian Diaspora in Indonesia
Indonesia is home to a significant Indian community, making efficient communication crucial. According to the Indian mission, there are approximately 130,000 Persons of Indian Origin (PIOs) and around 15,000 Non-Resident Indians (NRIs) in the country. This diaspora includes many professionals such as engineers, teachers, and chartered accountants, with active community associations in major cities like Jakarta. While historical estimates have varied, the community is well-regarded and plays an active role in the country's economic and social fabric. Dewi is designed to be a reliable source of information for this community, helping them stay connected with India and informed about the partnership between the two nations.
The Future of Digital Diplomacy
The launch of Dewi is not an isolated event but a key example of 'digital diplomacy' in action. India's Ministry of External Affairs (MEA) has been actively expanding its digital footprint for years, using social media platforms not just for announcements but for public engagement, cultural promotion, and crisis response. Other Indian missions have also deployed technology; for example, the Consulate in Munich launched an AI avatar named 'Sarathi' to assist with consular queries. These initiatives reflect a global trend where governments are using digital tools to make diplomacy more accessible and responsive. By embracing AI avatars, India is positioning itself at the forefront of this transformation, exploring how technology can strengthen ties with its citizens abroad and foster international relationships.
