The Source of the Statistic
The headline figure comes from Adobe's 2026 AI and Digital Trends Report, which surveyed 7,000 consumers and business leaders globally to gauge attitudes on artificial intelligence. [2] The findings show that India is the most enthusiastic market for
'agentic AI' in the Asia-Pacific region. [2, 5, 12] Agentic AI refers to systems that can autonomously perform complex tasks on a user's behalf. The 60% statistic specifically reflects the number of Indian consumers who expressed interest in creating a personal AI agent to handle a variety of digital tasks for them. [2, 3, 4]
What's Driving the Demand?
This high level of interest is rooted in the tangible benefits consumers are already experiencing with AI. The Adobe report notes that Indian consumers are already using AI for a range of activities. [5] For instance, 65% use AI to get personalized product recommendations, and 60% rely on it for instant customer support. [2, 5] The appeal of convenience is powerful; 71% of Indian consumers described their AI interactions as convenient. [2] This comfort level extends to giving AI significant autonomy. A majority of Indian consumers are comfortable with their personal AI agent interacting with a brand's AI agent (58%) or even a brand's human representative (61%) on their behalf. [2, 4, 6] This readiness to delegate points to a desire for efficiency and a willingness to embrace new technology to manage daily life.
India's Unique AI Enthusiasm
India's position as a leader in AI adoption is not accidental. It is the result of a unique combination of factors, including a massive, young, and tech-savvy population, widespread mobile internet penetration, and a world-class digital public infrastructure. Other reports reinforce this trend, with a recent Boston Consulting Group study finding that India leads the world in workplace AI adoption. [15] That report showed 88% of frontline employees in India noted increased job satisfaction after adopting AI, compared to a global average of 57%. [15] This positive sentiment at work is translating into high expectations for personal life, where an AI assistant is seen as the next logical step in personal productivity and convenience.
The Trust Factor
While enthusiasm is high, trust remains a critical component for widespread adoption. Consumers expect transparency and control. According to the Adobe study, 61% of Indian consumers said they would stop engaging with a brand if they discovered they were interacting with an AI when they expected a human. [2] Furthermore, 76% believe AI interactions should still feel human-centric, not robotic. [2] Building this trust is a major challenge for businesses. Consumers identified clear disclosure that they are interacting with an AI as a key trust-building measure. [3] The ability to switch to a human representative at any point is also a critical reassurance factor for users. [4] This highlights a gap: while consumers prioritize transparency and effective problem-solving, many companies are still focused on AI for its cost-saving potential. [3]
The Road Ahead for Personal AI
The strong consumer demand in India creates a massive opportunity for tech companies and brands. However, it also presents challenges. On the business side, hurdles like data integration issues, a shortage of skilled talent, and uncertainty around return on investment remain. [3] For consumers, concerns about data privacy and the ethical use of AI will need to be addressed. As organisations move from experimenting with AI to adopting it at scale, establishing strong governance and data foundations will be crucial to unlocking its full value. [2, 4] The desire for personal AI assistants is clear, but the path to making them a trusted and integral part of everyday life will require careful navigation from both developers and users.
