What Exactly is the New Rule?
The Food Safety and Standards Authority of India (FSSAI) has directed manufacturers of coffee-chicory mixtures to clearly declare the percentage of each ingredient on the front of the package. This means any product sold as a 'Coffee-Chicory Mixture'
or 'Instant Coffee-Chicory Mixture' must now explicitly state the composition, for example: “COFFEE 70%, CHICORY 30%”. This new requirement is aimed at empowering consumers, allowing them to see the precise ratio of coffee to chicory at a single glance before making a purchase. The rule specifies minimum font sizes for this declaration to ensure it is legible, with different requirements for smaller and larger packages.
A Shift from the Original Plan
This final directive is actually a modification of a stricter rule proposed in August 2025. The original plan mandated a specific boxed declaration on the front of the pack. However, industry stakeholders raised practical concerns, arguing that the box was difficult to fit on smaller packages, particularly those with a display panel of less than 100 square centimetres. Acknowledging these operational challenges, FSSAI decided to put the boxed format on hold. Instead, it has opted for a simpler text-based declaration and extended the deadline for compliance to July 1, 2027. This gives manufacturers ample time to update their packaging and exhaust old stock, reflecting a more collaborative approach to regulation.
Why is Chicory in Coffee Anyway?
The practice of blending chicory with coffee is deeply rooted in Indian history, particularly in the southern states. It began as an economic measure; chicory root was cheaper and could be used to extend coffee supplies when beans were scarce or expensive. Over time, however, many people developed a taste for the blend. Roasted chicory root imparts a unique flavour—slightly woody and nutty with a hint of caramel-like sweetness—that reduces the bitterness of some coffee beans. It also adds body, depth, and a rich dark colour to the brew, creating the distinct character of traditional South Indian filter coffee, or 'kaapi'. While coffee purists may view it as an adulterant, for many, the chicory blend is a matter of cultural preference and tradition.
The Push for Consumer Transparency
At its core, the FSSAI's updated rule is about transparency and informed choice. For years, consumers may have been unaware of the exact proportion of chicory in their coffee, as blends can range from 10% to over 40% chicory. By mandating a clear, front-of-pack declaration, the regulator ensures that consumers know exactly what they are paying for. This move prevents potentially misleading claims and allows people to easily compare different brands based on their preferences for coffee strength and flavour profile. It's part of a broader push by FSSAI to strengthen food labelling standards and improve consumer awareness across all packaged food categories.
What This Means for You, the Coffee Drinker
For the average coffee drinker, this change is a significant win. When the rule comes into full effect, you will no longer have to guess the contents of your coffee blend. A quick look at the front of the pack will tell you the coffee-to-chicory ratio, enabling you to choose a product that perfectly matches your taste and budget. Whether you prefer a robust, pure coffee experience or the smooth, slightly sweet character of a traditional chicory blend, you will have the clear information needed to make that choice. This regulation empowers you to be more discerning and confident in your purchases, ensuring the cup you brew at home is exactly the one you want.
