The Unwavering Focus on Price
Price remains the single most dominant factor for Indian travellers when booking a flight. A 2026 survey of over 20,000 passengers found that a staggering 60% identified affordable fares as their top priority, especially for regional travel. This price
sensitivity drives a common behaviour: extensive comparison shopping. Research shows that a majority of Indian flyers visit multiple websites—sometimes three to five or more—to hunt for the best deal before making a purchase. This quest for value for money means that while low fares are a primary draw, travellers are also considering what's included in the ticket, such as flexible change options, which can add perceived value.
Convenience is King: Timings and Routes
Beyond the cost, convenience plays a crucial role. Flight schedules are a major consideration, ranking as the second most important factor for regional travellers. Airlines offering a wide array of departure and arrival times, along with direct, non-stop routes, have a significant advantage. Travellers are actively trying to avoid inconveniently timed flights or routes with long, complicated layovers. The goal is a seamless travel experience, which starts with a schedule that fits their personal or professional needs without unnecessary hassle. This extends to airport choice as well, with proximity to the airport being a key consideration for many.
Reputation and Reliability Matter
An airline's reputation is increasingly under the microscope. Indian travellers are looking for carriers with a strong safety record and a history of reliability. On-time performance is not just a minor preference; it's a significant value proposition, particularly for business travellers who depend on punctuality. Word-of-mouth and customer reviews also hold considerable sway. Positive experiences related to friendly staff, efficient baggage handling, and overall customer service can build loyalty and heavily influence booking decisions. A good brand image, built on trust and consistent service, often convinces a traveller to choose one airline over another, even if the price is slightly higher.
Decoding Baggage and Ancillary Fees
The era of all-inclusive tickets is largely gone, and Indian flyers are acutely aware of ancillary costs. Baggage allowance is a major research point, as each airline has different rules for cabin and check-in luggage, which can vary between domestic and international routes. Travellers actively seek to understand these policies beforehand to avoid expensive surprises at the airport. Surveys have shown a strong dislike for extra fees, particularly for seat selection and check-in baggage, which are often viewed as the most frustrating add-on charges. Researching these costs upfront allows for a more accurate comparison of the total travel price.
The Rise of Flexible Booking
In an era where plans can change unexpectedly, flexibility has become a prized commodity. Travellers are increasingly willing to pay a slight premium for fares that offer benefits like easier cancellations or penalty-free date changes. This reflects a broader shift toward more mindful and less stressful travel planning. The ability to modify a booking without incurring hefty fees provides peace of mind that many now consider an essential part of the flight product. Airlines that offer transparent and accommodating change policies are better positioned to attract travellers who value this adaptability.
Loyalty Programs and In-Flight Experience
While not always the primary driver, loyalty programs and the in-flight experience can be a deciding factor. Frequent flyers often check if their preferred airline offers a robust loyalty program with tangible rewards like upgrades, lounge access, or free flights. For longer journeys, the quality of the in-flight experience becomes more important. This includes amenities such as comfortable seating, extra legroom, Wi-Fi connectivity, and the quality of meals. As travel becomes more frequent for many, these comforts are less of a luxury and more of an expectation that influences their research and final choice.
