The Enduring Allure of Wine Hues
There's a reason we return to wine-inspired colours season after season. Shades like deep burgundy, rich merlot, and earthy terracotta possess a unique versatility that complements a wide spectrum of Indian skin tones. These colours can add warmth, depth,
and a touch of drama without ever feeling out of place. While a bold, vampy lip has long been the go-to method for channelling this aesthetic, the current beauty landscape is embracing a softer, more diffused approach to glamour. This shift is less about abandoning the classic look and more about exploring its full potential.
Why the Shift to 'Soft Glam'?
The move away from a singular focus on the dark lip is part of a larger trend toward 'soft glam' makeup. This aesthetic prioritises blended, radiant, and diffused finishes over sharp, heavily defined lines. Instead of one dramatic feature, the goal is a harmonious, cohesive look that enhances rather than transforms. Modern beauty lovers are seeking comfort and confidence, opting for makeup that feels lightweight and looks polished in any lighting. This has opened the door for wine tones to be used in more subtle, versatile applications, such as a wash of colour on the eyelids or a gentle flush on the cheeks.
Eyes: A Merlot Haze
Bringing wine tones to the eyes can feel intimidating, but the key is in the application. Instead of a harsh, opaque shadow, think of a 'merlot haze'. This involves using a fluffy brush to sweep a soft burgundy or plum shadow across the lid for a diffused wash of colour. For a smokier, lived-in feel, smudge a creamy burgundy or espresso-toned pencil close to the lash line. This creates definition without the sharpness of a liquid liner. The result is a sultry, sophisticated eye look that makes a statement while remaining effortlessly chic and modern. These moody shades are becoming a popular replacement for classic black in creating a smokey eye.
Cheeks: The Sangria Flush
Wine-inspired blushes are perfect for creating a natural, healthy-looking glow. Shades of terracotta, warm rose, and muted mauve mimic the skin's natural warmth. Cream and liquid formulas are particularly popular for this trend, as they melt into the skin for a seamless finish. The application technique has also evolved. Instead of just applying to the apples of the cheeks, try draping the blush from the cheekbones up toward the temples. This method creates a lifted, sculpted effect that looks both modern and elegant. A touch of a deep berry or wine-toned blush can instantly bring life to the complexion.
Lips: The Modern Blurred Stain
The wine-toned lip isn't disappearing; it's just getting a modern update. The new iteration is the 'berry-bitten' or 'blurred' lip. This trend swaps sharp, precise lines for a soft, diffused edge that looks romantic and lived-in. To achieve this, apply a burgundy or berry lipstick primarily to the centre of your lips, then use a fingertip or a small brush to tap and smudge the colour outward, letting it fade towards the edges. This creates a beautiful, low-maintenance stain that provides a pop of colour without the intensity of a fully opaque, matte lipstick. It's an effortless take on a classic that feels both intentional and relaxed.
