The New Rule on Your Coffee Pack
The FSSAI has mandated that all packaged coffee-chicory mixtures must clearly declare the percentage of both coffee and chicory on the front of the pack. This means instead of just a product name, you will see a straightforward declaration like “Coffee
70%, Chicory 30%”. This change, part of an amendment to food labelling regulations, aims to boost transparency and prevent consumers from being misled. The enforcement of this new, simplified text-based labelling was recently extended to July 1, 2027, to give manufacturers adequate time to comply with packaging updates.
Why Is Chicory in Coffee Anyway?
Chicory is a plant whose roasted root is ground and used as a coffee additive or substitute. Historically, it was added during times of coffee scarcity or to reduce costs, a practice that became popular in India. Over time, many people, particularly in South India, have developed a taste for the blend. Chicory adds a distinct flavour, often described as slightly nutty or caramel-like, thickens the coffee's body, and reduces its bitterness and overall caffeine content since chicory itself is caffeine-free. It's not an adulterant but a traditional ingredient; the new rule simply ensures you know how much of it you're getting.
From Vague Blends to Clear Percentages
Previously, regulations required that a coffee-chicory mixture contain at least 51% coffee, but the exact ratio was often not clear to the consumer on the front of the pack. The term 'filter coffee' or 'coffee-chicory blend' didn't specify the proportions, leaving consumers to guess the strength and flavour profile. The new FSSAI mandate closes this information gap. This move is part of a broader push by the regulator for greater transparency in food labelling, ensuring what you see is what you get.
How to Read the New Labels
When you pick up a pack of blended coffee, look at the Principal Display Panel (the front). You should see the declaration “COFFEE...... %, CHICORY…… %”. The font size for this declaration is also regulated, ensuring it's legible on both small and large packs. This simple percentage breakdown is your key to understanding the product. A higher coffee percentage (e.g., 80% or 90%) suggests a stronger, purer coffee taste. A higher chicory content (e.g., 30% or 40%) will likely result in a thicker, milder, and slightly sweeter brew.
What This Means for Your Daily Brew
This regulation empowers you to make a choice based on your personal preference for taste, strength, and budget. If you prefer the robust kick of pure coffee, you’ll want a blend with a very high coffee percentage or a product labelled '100% Coffee'. If you enjoy the traditional, milder flavour of South Indian filter coffee, a blend with a higher chicory content might be your ideal choice. The rule isn't about deeming one blend better than another; it's about providing the clarity for you to choose the perfect cup for your palate. It also fosters fair competition among manufacturers, who now have to be upfront about their product's composition.
