The New Rule in Simple Terms
The FSSAI has mandated that all packages of coffee-chicory mixtures must clearly declare the exact percentage of both ingredients on the front of the pack. This means you will see a straightforward declaration, such as “COFFEE 70%, CHICORY 30%,” prominently
displayed. The rule applies to both standard and instant coffee mixtures. This directive, which comes into full effect on July 1, 2027, aims to end the ambiguity that has long surrounded blended coffee products, giving manufacturers a transition period to update their packaging.
From Vague Claims to Clear Facts
Previously, while brands had to mention that a product was a coffee-chicory mixture, the exact ratio was often not clearly stated on the front label. Consumers might pick up a pack labelled “filter coffee” without realizing it contained a significant amount of chicory. The old rules required that a coffee-chicory mixture contain at least 51% coffee, but this still left a wide margin for variation that wasn't always obvious to the buyer. This lack of transparency made it difficult to compare products based on quality and value. The new rule replaces these vague descriptions with hard numbers, standardising labelling practices across the industry.
Why Chicory is in Your Coffee Anyway
The practice of blending chicory with coffee has a long history in India, particularly in the southern states. Roasted and ground chicory root looks similar to coffee powder but is naturally caffeine-free. It’s primarily added for two reasons: to reduce the overall cost of the product and to alter the flavour profile. Chicory imparts a distinct, slightly bitter taste and helps produce a thicker, darker decoction, which is preferred by many for traditional South Indian filter coffee. It’s not an unwanted additive but a traditional ingredient; the FSSAI's new rule simply ensures you know exactly how much of it you are getting.
How This Empowers You as a Shopper
This change is a significant win for consumer awareness. With the percentage clearly displayed, you can now make truly informed decisions. If you prefer a stronger, purer coffee taste, you can opt for blends with a higher coffee percentage or 100% coffee. If you enjoy the specific taste of chicory or are looking for a more budget-friendly option, you can choose a blend with a higher chicory content. The new labels allow you to directly compare two different brands not just on price, but on composition. You can finally see if that cheaper brand is a bargain because it's a good deal or because it contains more chicory. This move is part of a broader FSSAI push for greater transparency, which has also seen the regulator crack down on misleading claims like "100% Pure" on other food products.
Industry Adjustments and Challenges
For coffee manufacturers, this regulation means a complete overhaul of packaging artwork. The FSSAI has specified minimum font sizes for the declaration based on the size of the package to ensure readability. An earlier version of the rule was deferred after industry bodies raised concerns about the practical difficulty of fitting the required declaration on smaller packs. The revised directive provides a simpler, text-based format and an extended timeline for compliance until July 2027. While this involves costs related to redesign and inventory management, it also levels the playing field, forcing all brands to be equally transparent and compete on the actual contents of their products.
