From Endless Searching to Simple Conversations
Not long ago, planning a trip involved typing rigid keywords into a search bar. Today, the process is becoming a conversation. The rise of generative AI tools like ChatGPT and Google's Gemini allows travellers to ask for exactly what they want in natural
language. Instead of searching for “hotels in Goa” and “things to do in Goa,” a user can now prompt: “Plan a 5-day relaxed beach holiday in South Goa for a couple, with a budget of ₹50,000, focusing on quiet beaches and good seafood.” This shift from searching to conversing is the single biggest change, turning the overwhelming task of research into a simple dialogue. According to a 2026 report, a significant majority of Indian travellers, around 68%, are now likely to use AI for planning their future trips.
The Dawn of Hyper-Personalised Itineraries
AI’s real superpower lies in its ability to create deeply personalised travel plans. These tools can analyse vast amounts of data—including user preferences, travel style, and even past trips—to craft itineraries that feel uniquely tailored. For the diverse Indian traveller, this is a game-changer. An AI can curate a spiritual journey through Varanasi and Rishikesh for one user, while simultaneously designing an adrenaline-fueled trekking adventure in the Himalayas for another. Platforms are emerging that are trained specifically on Indian contexts, understanding the difference between planning a road trip in the monsoon-swept Western Ghats versus a family holiday in Rajasthan. This level of customisation moves beyond generic suggestions to deliver a plan that aligns with a traveller's specific interests and budget.
Uncovering India’s Hidden Gems
While AI is excellent at planning trips to popular spots like the Golden Triangle, its real value often lies in discovery. By processing countless reviews, blogs, and social media posts, these tools can recommend off-the-beaten-path destinations and experiences that a conventional search might miss. For instance, instead of just suggesting the Taj Mahal, a sophisticated AI might recommend the best vantage point across the river at Mehtab Bagh for a sunset view, complete with travel instructions. This helps travellers move beyond tourist traps and explore the cultural and natural richness of India more deeply. Data shows that 82% of Indian business travellers also value AI recommendations that help them avoid overly crowded destinations.
A New Ecosystem of AI-Powered Tools
The change isn't just happening through standalone chatbots. A whole ecosystem of AI-powered travel tools is now available to Indian users. Some apps, like Viaje and Jaboi, are being built specifically for the Indian market, offering features like cost estimates in rupees and integrating local transport logic. Established players like Skyscanner and OYO are also integrating AI to predict flight prices and recommend hotels. These tools serve different functions across the planning journey: PackPoint acts as an AI packing assistant, TripIt organises your bookings automatically, and Viator helps find local tours and activities. This suite of smart applications is making every stage of travel—from packing to booking—more efficient.
Human Touch Still Matters
Despite the rapid adoption, travellers aren't ready to hand over the reins completely. The biggest concerns revolve around trust and reliability. AI models can sometimes provide outdated information or make errors—a phenomenon often called “hallucination.” While one study shows 84% of Indian travellers feel confident using AI, other data reveals hesitation, with only a small fraction of users fully trusting AI to make high-stakes decisions independently. Many see AI as a powerful assistant for the initial stages of planning—ideation, research, and comparison—but prefer human expertise for final bookings and complex arrangements. The consensus is that AI is an incredible co-pilot, but the traveller, for now, wants to remain firmly in the driver's seat.
