Vibe Check: Choosing Destinations by Mood
Forget just picking a place on a map. In 2027, the primary search filter could be your emotional state. An overwhelming 81% of travellers said they would choose a destination based on the mood they want to feel. Imagine searching for 'a place to feel energised'
or 'a comforting escape'. The industry is expected to respond, with accommodations highlighting quiet zones and airlines promoting services that help you arrive rested. Three-quarters of those surveyed are even ready to use a search tool that recommends trips based on their feelings.
The 'Plot Twist' Trip
Predictability is out. A significant 77% of travellers are interested in taking a trip specifically to do something completely out of character. Dubbed the 'Plot Twist Trip', this trend is about disrupting routines and surprising not only friends and family but also oneself. The appeal is so strong that nearly a third of people have admitted to deleting or not posting about a holiday they felt was too predictable, signalling a move towards more authentic and unexpected adventures.
Social Currency: When Budgets Decide the Guest List
Money is becoming a major factor in who makes the cut for group trips. The report reveals that differing expectations around spending are causing friction. Over half of travellers have reconsidered who to invite on a trip due to budget differences, and a similar number have experienced tension over money while travelling. This has led to more adults-only trips, with 67% of parents expressing a desire to travel without their children so they can spend more on themselves.
The 'All-Exclusive' Package
The traditional all-inclusive model is getting a rethink. Travellers increasingly want control over what they pay for, with 73% preferring a package that allows them to remove services they don't plan to use. This is driven by lifestyle changes, with 67% saying health and wellness choices now influence their travel decisions. People are looking for offerings that match their personal habits, whether that means seeking out high-protein meal options or low-alcohol alternatives. In 2027, the best package might be the one that includes less.
A Trip to the Beyond
A surprising number of travellers are swapping sun-loungers for supernatural spooks. The survey found that 65% of people are interested in paranormal travel experiences. This trend, called 'Trip to the Beyond', includes everything from visiting haunted locations and admiring Gothic architecture to going on ghost tours. Nearly half of respondents (48%) are even open to experiences that claim to establish contact with the afterlife, showing a growing appetite for darker, more mysterious travel themes.
Sweat Synergy: Connecting Through Fitness
Solo travel is finding a new sense of community through shared physical challenges. For many, the real prize of running a marathon or joining a fitness retreat abroad isn't the medal, but the connections made along the way. The report highlights that two-thirds of those who have travelled alone say a shared physical activity led to a lasting friendship. With 58% interested in joining a community of like-minded active people while on holiday, fitness is becoming a powerful excuse for connection.
