A New European Destination of Choice
For years, the classic European tour for Indian travellers involved a whirlwind trip through London, Paris, and Rome. But tastes are changing. Today’s travellers, particularly younger ones, are seeking unique, immersive experiences over checklist tourism.
Munich’s Oktoberfest, the world's largest folk festival, fits this new appetite perfectly. Recent data shows a significant shift, with India emerging as the fastest-growing source market for travel to Munich during the festival. Air bookings from India for the Oktoberfest period in 2026 surged by nearly 60% compared to the previous year, a growth rate that outpaces other major markets like Japan and Canada. This isn't just a fleeting trend; it signals a deeper change in how Indians are approaching international holidays.
The Search for Experiential Travel
The move towards event-based travel is a global phenomenon, and Indian tourists are at the forefront. Instead of just seeing the sights, they want to be part of the action. Oktoberfest offers just that—a vibrant, photogenic, and highly social event that is more than just a beer festival. It's a 16-day celebration of Bavarian culture, complete with traditional food, music, funfair rides, and parades. For many, it’s a single-destination trip that requires just one Schengen visa and packs a memorable, once-in-a-lifetime experience into a few days, making it an efficient and high-impact holiday. This trend is also reflected in how trips are structured; travellers are increasingly opting to spend more time in fewer cities to truly soak in the local culture, a departure from the multi-country sprints of the past.
Longer Stays and Solo Adventures
Interestingly, while the festival itself might be the main draw, it is also influencing longer European stays. Data reveals that while short trips remain popular, the strongest growth is in stays of 14 nights or more. This suggests that many Indian travellers are using Oktoberfest as a starting point for a wider multi-city European tour, combining the festival with visits to other destinations. Another surprising trend is the rise of solo travel. Nearly half of all international air bookings for the Oktoberfest period are for solo travellers. This demographic, empowered by a desire for independence and unique experiences, finds the communal and festive atmosphere of Munich an ideal setting for an adventure.
Why Germany is Resonating
Germany, in general, has been working strategically to attract Indian tourists. Efforts to simplify visa processes, coupled with a 28% increase in flights between India and Germany since 2019, have made the country more accessible than ever. The country offers a compelling mix of history, modernity, and natural beauty that appeals to the Indian traveller's desire for both culture and comfort. Destinations like Bavaria, home to Munich, are among the most visited states by Indians. The German National Tourist Board has also focused on promoting themes like culinary heritage and urban culture, which align perfectly with the experience-driven interests of the modern Indian tourist.
Planning Your Own Bavarian Holiday
For those inspired to join the crowds, planning is key. The festival runs from late September to early October, and while entry to the grounds is free, securing a table inside one of the massive beer tents often requires reservations made months in advance. However, first-timers can still find spots in outdoor beer gardens or by visiting on weekdays, which are generally less crowded. Accommodations in Munich see a price surge during this period, so booking flights and hotels well ahead of time is crucial. The autumn season itself is an ideal time to visit, with pleasant weather perfect for exploring the city or even taking day trips to see the region's famous castles and colourful landscapes.
