A Nationwide Problem on the Rise
Across India, from popular tourist hubs like Goa and Kerala to pilgrimage sites, cybercriminals are becoming increasingly sophisticated in their efforts to defraud travellers. Police departments and hotel associations have recently issued advisories highlighting
a surge in these scams. The headline “New Advisory” reflects a constant stream of warnings from various bodies, such as the recent alert from Kerala Police about fake websites mimicking the state’s official tourism corporation (KTDC) and a similar warning from Kolkata Police ahead of the Durga Puja travel season. These scams don't just happen to careless travellers; they are designed to mimic legitimate booking processes so closely that even experienced digital users can be deceived. The core of the problem lies in fake websites, manipulated Google listings, and fraudulent payment links designed to steal money for bookings that simply don't exist.
How the Scams Actually Work
Scammers employ several common tactics. One of the most prevalent is creating lookalike websites that are nearly identical to a hotel's official page, complete with stolen logos and photos. These fake sites often appear as sponsored ads at the top of search results, tricking users into believing they are on the genuine site. Another method involves editing a hotel's public listing on Google Maps or other directories to replace the official phone number with their own. When a potential guest calls, the scammer poses as a hotel representative, offers a tempting discount, and pressures them into making an immediate payment via UPI or a direct bank transfer to a personal account. They create a sense of urgency, claiming it's the last room available or a limited-time offer, to rush you into paying before you have time to get suspicious.
The Golden Rule: Call to Confirm
The single most effective way to protect yourself is to independently verify your booking directly with the hotel before making any payment. Do not trust the phone number listed in the search ad or a social media post you just saw. Instead, find the hotel’s official website by typing the name directly into your browser or finding it through a trusted travel aggregator. Once on the official site, find their contact number and call the front desk. Tell them you are about to book online (or have just booked) and want to confirm the details. Verify the booking reference number, the name it's under, and the dates. Crucially, if you’ve been asked to pay via a specific UPI ID or QR code, confirm with the hotel staff if that is their official payment method. Most legitimate hotels use secure, branded payment gateways and will not ask for payments to personal accounts. A five-minute phone call is a small price to pay for peace of mind.
Your Pre-Payment Safety Checklist
Before you enter any payment details, run through this quick checklist: Check the URL: Is the website address spelled correctly? Look for subtle misspellings (e.g., "hotelname-offers.com" instead of "hotelname.com") that indicate a fake site. Beware of 'Too Good to Be True' Deals: A luxury resort room offered at a 70% discount during peak season is a major red flag. Resist High-Pressure Tactics: Scammers create false urgency. A legitimate hotel will not incessantly call you or threaten to cancel a booking unless you pay immediately via an insecure link. Examine Payment Methods: Be extremely wary of requests for payment via personal UPI IDs, QR codes sent over WhatsApp, or direct bank transfers. Legitimate businesses use secure, integrated payment gateways on their websites. * Read Recent Reviews: Look for reviews on multiple platforms, not just the ones displayed on the website itself. An absence of recent reviews or many nearly identical positive reviews can be a warning sign.
What to Do If You've Been Scammed
If the worst happens and you realise you've paid a scammer, acting quickly is crucial. First, contact your bank or credit card company immediately to report the fraudulent transaction and see if the payment can be stopped or reversed. Credit cards generally offer better fraud protection than other payment methods. Next, report the incident to the National Cyber Crime Reporting Portal by calling the helpline number 1930 or by filing a complaint on their website (cybercrime.gov.in). You should also report the fraudulent website or listing to the platform where you found it, whether it's Google, a social media site, or a booking aggregator. This can help prevent others from falling victim to the same scam. Finally, inform the real hotel about the impersonation; they have a vested interest in getting these fraudulent listings taken down.














