For years, Thailand has been the default international getaway for many Indian travellers. But a new trend is emerging as savvy vacationers seek fresh experiences, easier visa rules, and relief from overcrowded hotspots.
Why The Shift?
Thailand’s immense popularity is,
ironically, a key reason travellers are looking elsewhere. High season in popular spots like Phuket and Bangkok can now mean surging prices and significant crowd pressure, diminishing the value-for-money appeal that once defined a Thai holiday. While Thailand still attracts millions, a growing number of Indian tourists are diversifying their travel portfolios. This shift is driven by a desire for less crowded beaches, unique cultural experiences, and sometimes, more straightforward visa processes. Geopolitical stability in Southeast Asia also makes the region an attractive and reliable choice for short-haul trips. Consequently, neighbouring countries are stepping up, and Indian travellers are taking notice.
Vietnam: The Rising Star
Perhaps no country has benefited more from this trend than Vietnam. Indian arrivals to Vietnam have skyrocketed, with growth rates far outpacing the overall tourism recovery in the region. The appeal is multi-faceted: a simple e-visa process, expanding direct flight connectivity from major Indian cities, and incredible value for money. Daily expenses in Vietnam can be significantly lower than in more developed Southeast Asian destinations. The country offers a compelling mix of attractions, from the stunning limestone karsts of Ha Long Bay to the vibrant street food culture of Hanoi and Ho Chi Minh City. For many, Vietnam offers the perfect blend of adventure, culture, and affordability that is becoming harder to find in Thailand's more saturated markets.
The Philippines: An Island Hopper’s Paradise
For travellers whose top priority is pristine beaches and world-class diving, the Philippines is emerging as a powerful alternative. With over 7,000 islands, the country offers countless opportunities to find a slice of paradise away from the crowds. Destinations like Palawan, home to El Nido and Coron, are frequently compared favorably to Thailand's famous islands for their dramatic scenery and turquoise lagoons, often at a lower cost. The Philippine government has also made a concerted effort to attract Indian tourists, introducing visa-free entry in 2025 and supporting new direct flights. This has led to a significant increase in Indian visitors, with the market projected to be one of the fastest-growing for Philippine tourism. The widespread use of English also makes the country particularly easy to navigate for independent travellers.
Malaysia: Familiarity and Modern Flair
Malaysia presents a unique proposition, blending modern cityscapes, lush rainforests, and beautiful islands with a cultural fabric that feels both familiar and diverse. The country has actively courted Indian visitors with a visa-free policy and increased marketing efforts, positioning itself as a stable and accessible alternative. Tourism Malaysia is targeting over two million Indian arrivals for 2026, building on the 1.5 million who visited in 2025. For families and food lovers, Malaysia is a standout choice. Cities like Kuala Lumpur offer world-class shopping and infrastructure, while islands like Langkawi provide a relaxed beach getaway. The strong existing flight connectivity and visa-free access make it a hassle-free option for a shorthaul international trip.
