What Exactly Is Changing?
The Food Safety and Standards Authority of India (FSSAI) has introduced a major change in how coffee-chicory blends are labelled. Starting from July 1, 2026, all manufacturers must clearly declare the exact percentage of both coffee and chicory on the front
of the package. This mandate, part of the Food Safety and Standards (Labelling and Display) First Amendment Regulations, 2025, requires the information to be prominently displayed, making it easy for consumers to notice at a glance. No more turning the pack over and searching for tiny text; the ratio will be unmissable.
From Fine Print to Front Page
Previously, while the presence of chicory had to be mentioned, its percentage was often relegated to the back of the pack in small font, making quick comparisons on a crowded shelf nearly impossible. This lack of front-of-pack transparency meant many consumers were unaware of how much chicory their favourite brand contained. The new FSSAI rule aims to end this confusion. By making the declaration prominent, the regulator ensures that blended coffee cannot be mistaken for 100% pure coffee, empowering buyers to make genuinely informed choices. The font size for the declaration must even be comparable to the brand name itself.
Why Chicory Is in Your Coffee
The practice of blending chicory with coffee is a tradition with deep roots in India, particularly in the South. Historically, it began as an economic measure. Chicory, a roasted plant root, is significantly cheaper than coffee beans. It was first used to extend scarce and expensive coffee supplies, a practice that arrived in India during the British colonial period. Over time, however, what started as a cost-saving measure became a flavour preference. Many have grown to love the distinct, slightly woody and nutty taste, darker colour, and thicker body that chicory imparts to the brew, especially in traditional filter coffee.
The Consumer's New Advantage
This new regulation is a clear win for consumer transparency. For the first time, buyers can easily compare different brands and their specific coffee-to-chicory ratios. Someone who prefers the bold kick of a high-coffee blend can easily spot a 90/10 mix, while another who enjoys the milder, earthier tones of a traditional filter 'kaapi' can look for a 70/30 blend. This change caters to all preferences, removing the guesswork. Furthermore, since chicory is naturally caffeine-free, those looking to moderate their caffeine intake can now do so more effectively by choosing blends with a higher chicory percentage.
How to Read the New Labels
The new labels will be straightforward. A package of ground coffee blend will state: “Coffee Blended with Chicory – This mixture contains Coffee … %, Chicory … %”. For instant coffee, the label will read: “Instant Coffee-Chicory Mixture – Made from blends of Coffee and Chicory. Coffee … %, Chicory … %”. Under FSSAI regulations, any mixture labelled as a coffee-chicory blend must contain at least 51% coffee, ensuring coffee remains the primary ingredient. The new rule simply requires the exact breakdown to be shared with the consumer, promoting honesty and clarity in the market.
