Virat Kohli: The Business Magnate
Virat Kohli has been laying the groundwork for a business empire for years. His shift from being a brand endorser to a brand owner is a calculated and powerful move. In a significant recent development, Kohli ended a long-term, high-value partnership
with Puma to invest in and scale his own brand, One8, in partnership with Agilitas Sports. This venture, which spans high-performance sportswear, apparel, and footwear, is not just a side project; it’s a full-fledged enterprise. By investing a reported ₹40 crore, Kohli has transitioned from being paid for his image to building his own legacy in the sports business world. This move suggests his post-retirement focus will be on creating a global Indian sportswear brand that can compete with international giants.
Rohit Sharma: The Tactical Mentor
Known for his calm demeanor and sharp tactical mind, Rohit Sharma seems perfectly suited for a role in coaching or mentorship. His leadership, which guided the Mumbai Indians to a record five IPL titles, is a skill set that is highly sought after in the cricketing world. Post-retirement, it's easy to envision him taking on a role as a head coach for an IPL franchise or even the Indian national team, following in the footsteps of legends like Rahul Dravid. Beyond official coaching roles, Rohit has also shown an interest in grassroots development. He has established cricket academies, indicating a passion for nurturing the next generation of talent. This blend of high-level strategy and foundational training could see him become one of the most influential coaching figures in the country.
Kohli: The Fitness and Lifestyle Guru
Fitness is the cornerstone of the Virat Kohli brand. His relentless focus on physical conditioning revolutionized the Indian team's standards. This passion has already translated into business, with investments in fitness and wellness ventures like his premium gym chain. He has also invested in companies related to healthy living, such as Blue Tribe, a plant-based meat startup, and the wellness tech brand Hyperice. After retirement, Kohli could easily expand this into a larger wellness empire. Imagine a holistic lifestyle brand encompassing everything from fitness apps and training programs to healthy food products and mental wellness platforms, all guided by the discipline and intensity that defined his playing career.
Rohit: The Astute Investor
While not as flamboyant in his business dealings as Kohli, Rohit Sharma has been making savvy investments across various sectors. His portfolio includes investments in tech and logistics, such as the supply chain company Prozo and ed-tech firm Viral Fission. More recently, he became an investor and equity partner in the fitness startup FITTR, moving beyond a simple brand ambassador role. This shows a keen eye for growing industries and a desire to build long-term wealth. After cricket, Rohit could transition into a full-time investor, using his capital and public profile to back promising Indian startups, particularly in the technology and consumer sectors that interest him.
Common Ground: Commentary and Broadcasting
For legendary players, the commentary box is a natural second home. It keeps them connected to the game they love while offering their invaluable insights to millions of fans. Both Kohli and Rohit possess immense knowledge of the game. Following the path of former greats like Sourav Ganguly and Ravi Shastri, they could become highly sought-after commentators and analysts for major broadcasters. Their differing on-field personas—Kohli's passionate intensity and Rohit's relaxed elegance—could make for a fascinating contrast in their commentary styles, providing audiences with a comprehensive and entertaining view of the action.
Franchise Ownership and Administration
Why play for a team when you can own one? Both cricketers have deep ties to the IPL and understand the business of franchise cricket better than most. Kohli already holds a minority stake in the ISL football club FC Goa. It's plausible that either he or Rohit could eventually be part of a consortium to buy an IPL team or another major sports franchise. Alternatively, they could take on administrative roles within the BCCI, shaping the future of Indian cricket from the top, much like Sourav Ganguly did when he became BCCI President. Their experience as captains and senior players gives them a unique perspective on what the sport needs to thrive.
