No More 'Energy Drinks'
The Food Safety and Standards Authority of India (FSSAI) has directed manufacturers to stop using the term 'energy drink'. The regulator argues there are no official standards for this category, and claims like 'vitalises body and mind' can mislead consumers.
Instead, these products will now be called 'caffeinated beverages'. This change is more than just semantics; it’s a push for transparency, forcing a rethink of what these drinks actually offer beyond a stimulant kick.
Decoding Caffeine Content
Caffeine is the main active ingredient, and FSSAI has set clear limits. A beverage must contain between 145mg and 300mg of caffeine per litre to be classified as a 'caffeinated beverage'. Anything above 145mg/litre must be declared as having 'High Caffeine'. For you, this means looking for the total caffeine content, which must be clearly displayed. A typical 250ml can will contain around 80mg of caffeine, hitting the upper limit. Knowing this number helps you track your daily intake, as health authorities suggest a moderate limit for adults.
Understanding the Warning Labels
The new regulations mandate clear and prominent warning labels. You should now see phrases like: “Not recommended for children, pregnant or lactating women, [and] persons sensitive to caffeine”. Furthermore, labels will state a maximum recommended daily consumption, often capping it at one or two cans. These warnings are not suggestions; they are crucial health advisories based on the potential risks of high caffeine and stimulant consumption, especially for vulnerable groups.
Looking Beyond Caffeine
Caffeinated drinks often contain a cocktail of other ingredients. Common additions include taurine, ginseng, inositol, and various B-vitamins. While FSSAI permits these ingredients, they are also regulated. For example, taurine is allowed up to a certain limit. Some combinations, like caffeine with ginseng, have faced scrutiny and even temporary bans in the past. When you read the ingredient list, it's helpful to recognise these additions and understand that they contribute to the drink's overall stimulant effect.
Spotting Sugars and Sweeteners
While much of the focus is on caffeine, the sugar content in these beverages is a significant health concern. Many drinks contain high amounts of sugar, sometimes 40-50 grams per can, which can contribute to obesity and type 2 diabetes. Read the 'Nutritional Information' panel carefully. Look for 'Total Sugars'. Even 'zero sugar' versions should be checked for which artificial sweeteners they use, such as aspartame or sucralose. Understanding the sugar load is just as important as knowing the caffeine dose.














