Why The New Focus?
The Rajasthan government is actively widening its tourism strategy, aiming to distribute tourist traffic more evenly and create new economic opportunities for local communities. The goal is to move beyond just forts and palaces, making Rajasthan a year-round
destination with diverse experiences. This push involves developing infrastructure, improving connectivity, and promoting immersive travel like wildlife, wellness, and rural tourism. By showcasing lesser-known regions, the state hopes to offer more authentic and meaningful experiences, reducing the strain on its most popular cities.
The Tribal Circuit: Banswara and Dungarpur
Often called the 'City of a Hundred Islands' due to the numerous islands on the Mahi River, Banswara is a world away from the desert landscapes many associate with Rajasthan. Together with neighbouring Dungarpur, it forms the heart of a new tribal circuit. This region offers lush greenery, serene waterfalls, and a deep dive into the culture of the Bhil community. The focus here is on eco-tourism and showcasing a different side of the state's heritage, one that is rich in natural beauty and indigenous traditions. This provides a compelling alternative for those seeking nature and culture away from crowded monuments.
The Hidden Gem: Bundi
While not entirely unknown, Bundi has long been overshadowed by its more famous neighbours. Now, it's being positioned as a 'Hidden Heritage' destination. Known for a fort that was never conquered, Bundi is a treasure trove of history with over 50 stepwells (baoris), magnificent havelis, and ancient cave paintings. Its streets and architecture offer a glimpse into a quieter, well-preserved past. The state's push aims to bring travellers who appreciate architecture and history to explore Bundi's understated charm, offering a peaceful yet profound historical experience.
The Shekhawati Story: Mandawa and its Neighbours
The Shekhawati region is essentially an open-air art gallery. Towns like Mandawa, Mahansar, and Dundlod are famous for their grand havelis, adorned with intricate frescoes and detailed paintings that tell stories of a bygone era. The government is focusing on this region to attract art and history lovers. Instead of grand forts, the appeal here lies in the unique architectural and artistic heritage of the merchant communities that once thrived here. It’s an ideal destination for travellers who want to wander through painted streets and witness a unique form of artistic expression.
The Wild Side: From Kota to Jhalawar
Rajasthan's tourism expansion also embraces its wild heart. The state is promoting wildlife experiences beyond the popular Ranthambore and Sariska reserves. Mukundara Hills National Park in Kota and Ramgarh Vishdhari Wildlife Sanctuary in Bundi are being highlighted for authentic wildlife encounters. Further south, the UNESCO World Heritage site Gagron Fort in Jhalawar, the only fort in North India surrounded by water, is also part of this push. This initiative bundles history with nature, inviting tourists to explore the state's biodiversity and its dramatic river-fortress.
