Why You Need to Be a Vigilant Shopper
The market for beauty and personal care in India is booming, with a growing demand for international products. Unfortunately, this growth has been matched by a rise in counterfeit goods sold both online and in local markets. These fakes aren't just a waste
of money; they can be dangerous. Unregulated and untested, they can contain harmful ingredients like lead, mercury, or cheap industrial dyes that may cause severe skin reactions, allergies, and long-term health issues. To combat this, the Central Drugs Standard Control Organisation (CDSCO) has established clear rules under the Cosmetics Rules, 2020, to regulate all cosmetics imported into the country. Understanding these rules is the first step to becoming a smarter, safer consumer.
Your First Defence: The Product Label
For any cosmetic product legally imported and sold in India, the label is your most important source of information. Do not purchase a product if this information is missing. Under the Cosmetics Rules, 2020, every imported cosmetic must have a label—either directly on the product or as a sticker—containing specific details in English or Hindi. Key things to look for include the product's name, the manufacturer's name and address, the expiry date, and a full list of ingredients. Most importantly, the label must clearly state the name and address of the importer who is bringing the product into India. This detail connects the product to a specific, legally accountable entity within the country.
The Key Identifier: The Import Registration Number
The single most crucial piece of information on an imported cosmetic's label is the Import Registration Certificate number. This number is proof that the product has been registered with the CDSCO. The regulation mandates that this number must be printed on the label, preceded by the letters “RC,” “RC No,” or “Reg. Cert. No.”. This certificate, often called a COS-2 license, is granted only after the CDSCO has verified the product and its manufacturer, ensuring they comply with Indian safety and quality standards. If a product claiming to be imported does not have this registration number clearly displayed, it is a major red flag that it may not be legally sold in India.
How to Verify and What to Watch For
While the CDSCO’s SUGAM portal is used by importers to register products, it is not designed for public consumer verification. However, the presence of the RC number and the Indian importer's complete address on the label are your primary verification tools. If you have doubts, you can contact the importer directly using the details provided. Beyond the label, be wary of other warning signs. Unusually low prices for premium international brands are often too good to be true. Inspect the packaging closely; counterfeiters may make mistakes like spelling errors, blurry logos, or using flimsy materials. Also, check the product's texture and scent—if it seems different from what you know of the brand, trust your instincts. Whenever possible, purchase from the brand’s official Indian website or from authorised and reputable retailers to minimise your risk.
