Unwavering Resilience Shown
The tourism sector in Kashmir has demonstrated an exceptional ability to recover and thrive, even in the face of significant adversities. Despite the unfortunate
terror attack in April 2025 that claimed 25 lives, an incident orchestrated by Pakistan and its terror networks to sow discord between tourists and locals, the spirit of hospitality remained unbroken. In fact, official government reports indicate that over 1.62 crore (16.2 million) tourists visited Jammu and Kashmir in 2025, a testament to the enduring allure of the region and the unwavering bond with its visitors. While 2024 had been a record-breaking year, the subsequent impact of the April 2025 attack in Pahalgam led to a noticeable downturn. However, the narrative shifted dramatically by February 2026, with the reopening of 14 crucial tourist spots previously under security review, signaling a robust return and renewed optimism for the industry.
Safety and Confidence Boost
A cornerstone of Kashmir's tourism revival is the significant enhancement of security across all primary tourist hubs. These comprehensive measures are meticulously designed to ensure that every visitor experiences a secure and comfortable stay, fostering a sense of trust and encouraging travel. This heightened security presence, including increased patrols and advanced surveillance, has been instrumental in rebuilding traveler confidence, particularly following the security concerns of the previous year. The success of these initiatives is evident in the near-full hotel occupancy reported in iconic destinations like Gulmarg and Pahalgam. This surge is largely fueled by a robust influx of domestic tourists, who are increasingly choosing Kashmir as their preferred destination, reassured by the safety protocols in place and the overall positive atmosphere.
Record Projections and Occupancy
With the spring season on the horizon in 2026, the tourism industry in Kashmir is buzzing with anticipation, projecting a visitor influx that could surpass all historical records. This optimistic outlook is supported by tangible evidence on the ground; destinations such as Gulmarg and Pahalgam have witnessed exceptional hotel occupancy rates, with many establishments reporting nearly full capacity. Even the Gandola ride in Gulmarg, which saw only 100 visitors in May of the previous year, is now experiencing a massive rush, a clear indicator of the returning popularity. Syed Qamar Sajad, Director Tourism, expressed his enthusiasm, noting that daily data suggests surpassing last year's figures is highly probable. Union Ministers have framed the return of tourists as a definitive victory against those who sought to disrupt growth and incite division, further solidifying the narrative of resilience and recovery.
Winter Charm and New Connectivity
The appeal of Kashmir extends beyond its famed spring and summer landscapes, with its winter allure proving equally potent. The recent months, particularly around the New Year and during periods of heavy snowfall, saw Gulmarg, Pahalgam, and Sonamarg achieve 100 percent hotel occupancy. This winter season was further enhanced by successful snow festivals, which drew considerable global attention and served as a major attraction for international travelers. Complementing these natural and cultural draws is the transformative impact of the new train link connecting Srinagar to the rest of India via the Katra-Srinagar route. This vital infrastructure development has significantly eased travel, acting as a powerful catalyst for the burgeoning tourism boom and making Kashmir more accessible than ever before.
Economic Impact and Tourist Testimonials
Kashmir's vibrant tourism industry plays a crucial role in its economic landscape, contributing approximately 7 percent to the Gross State Domestic Product (GSDP) of Jammu and Kashmir. This sector is a significant employer, directly supporting thousands of families involved in hospitality, transportation, and the handicraft industries. The positive resurgence in visitor numbers is a direct result of collaborative initiatives between local communities and authorities, implemented to restore confidence and boost tourist footfall. The feedback from tourists themselves underscores this positive shift. Many, initially apprehensive due to past events, now express immense joy and comfort. Couples like Satya and Venkatesh, and individuals like Nidhi, highlight the stunning beauty of Kashmir, its welcoming atmosphere, and importantly, its safety, encouraging others to visit and experience the magic of the valley firsthand.
