Resilience Amidst Adversity
Kashmir's tourism sector has showcased an extraordinary capacity for recovery, notably following the challenging events of 2025, which included a tragic
terror attack that claimed 25 lives. Despite this setback, the region welcomed a staggering 1.62 crore (16.2 million) tourists in 2025, a testament to the enduring appeal of the Valley and the unwavering spirit of its people. This figure, though substantial, represents a dip from the record-breaking 2024 season, which saw approximately 98.1 lakh (9.81 million) visitors. The April 2025 Pahalgam attack significantly impacted footfall in the Kashmir division. However, the bond between Kashmir and its global visitors remained strong, underscoring the region's unique charm and the efforts made to reassure travelers. This resilience is now setting the stage for an even more robust future, with projections indicating a surpassing of all previous visitor records.
Enhanced Safety and Revival
A cornerstone of Kashmir's tourism revival is the significant enhancement of security measures across all major tourist destinations. This multi-tier security cover, involving increased patrols and advanced surveillance, aims to ensure visitors feel completely safe and at ease throughout their stay. The recent reopening of 14 previously closed tourist spots in February 2026 signals a bolstered confidence in the region's ability to host visitors securely. Destinations like Gulmarg and Pahalgam are experiencing near-full hotel occupancy, largely driven by a surge in domestic tourism, further bolstered by these reinforced safety protocols. This proactive approach to security has been instrumental in restoring traveler confidence and countering the negative intentions aimed at disrupting the region's growth and inciting separatism, as highlighted by Union Ministers.
Economic Impact and Connectivity
Tourism is a vital economic engine for Jammu and Kashmir, contributing approximately 7 percent to the Gross State Domestic Product (GSDP) and providing livelihoods for thousands through the hospitality, transport, and handicraft sectors. The recent inauguration of the train link connecting Srinagar to the rest of India via the Katra-Srinagar route has been a pivotal development, significantly facilitating the current tourism boom. This improved connectivity not only makes travel more accessible but also encourages longer stays and greater exploration of the region's wonders. The success of the sector is directly linked to the well-being of numerous families, and the current revival is a clear indication of a thriving industry poised for sustained growth and prosperity.
Positive Tourist Experiences
The sentiment among tourists visiting Kashmir in early 2026 is overwhelmingly positive, with many expressing awe at the natural beauty and reaffirming the safety of the region. Despite the cold weather, visitors like Satya and Venkatesh are thoroughly enjoying their anniversary trip, planning to explore Pahalgam next. Similarly, Nidhi, who initially had reservations due to safety concerns, has found Kashmir to be exceptionally beautiful and safe, encouraging others to visit. The successful winter festivals, enhanced by heavy snowfall, have been a major draw, attracting global visitors. The near 100 percent hotel occupancy in Gulmarg, Pahalgam, and Sonamarg during the recent winter months highlights the region's enduring appeal and the positive experiences that are converting initial apprehension into enthusiastic recommendations.
