A Unique Invitation
Visit Finland, the nation's official tourism body, has extended a remarkable invitation to experience the essence of Finnish life firsthand. This initiative,
framed as a unique 7-day challenge, is designed to immerse international travellers in the local lifestyle, encouraging them to embrace the concept of 'chilling like a Finn'. Selected participants will have the extraordinary opportunity to spend a full week in the breathtaking Finnish Lakeland region. This area, renowned for its unparalleled natural beauty, offers a serene escape with its vast, sparkling lakes, dense, verdant forests, and gently rolling hills that create an idyllic and tranquil environment. It's an invitation to step away from the everyday hustle and discover a profound sense of peace and well-being.
Embrace Finnish Summer
The campaign beautifully captures the spirit of a quintessential Finnish summer, a season deeply cherished by its inhabitants. Finns celebrate their four distinct seasons, but summer holds a special place, marking the annual summer holiday period. This is the time when many pack their bags and head to their beloved lakeside cabins, seeking their personal 'state of happiness' and entering a natural flow. Mornings are often leisurely, with options to wake up late or early to greet the day. Activities abound, from invigorating hikes and bike rides to social visits with friends. Evenings are for relaxation, often involving grilling, enjoying the traditional sauna, and swimming in the lake, followed by more opportunities to simply unwind. This cycle of connection with nature and simple pleasures defines the Finnish summer experience.
How to Apply
Aspiring participants eager to secure their spot in this complimentary 7-day adventure must complete a two-step application process. First, candidates are required to create a captivating video for platforms like Instagram or TikTok, in collaboration with a chosen partner. This video should introduce themselves and vividly answer the prompt: 'What do you imagine a Finnish summer holiday in Lakeland looking like?'. Following the video submission, applicants must then proceed to the official campaign website to fill out the application form. Crucially, they need to include a link to their social media video within this form. The campaign welcomes applications from individuals aged 18 and above, who can apply with any companion they wish—be it a romantic partner, a close friend, a family member, or even a neighbour. The deadline for all submissions is March 29, 2026, precisely at 11:59 pm EEST (which translates to 3:29 am IST).
