AI's Impact
The automotive sector is encountering difficulties stemming from the booming artificial intelligence infrastructure, which is contributing to increased
commodity costs. This is because data centers, fundamental to AI applications, rely heavily on copper for electrical systems and aluminum for cooling solutions. This creates a competitive environment for these materials. Rahul Bharti, a senior executive officer at Maruti Suzuki, noted that certain commodities, including platinum, palladium, rhodium, aluminum, and copper, are facing headwinds. The AI memory chip sector is also playing a role in this scenario. Moreover, AI and data centers are the leading sources of copper demand, fueling massive investments in copper usage for power delivery, cooling, and IT infrastructure. The demand from data centers was not anticipated just five years prior.
Surging Demand
Global electricity demand is poised for significant growth, with S&P Global's analysis predicting nearly a 50% increase by 2040. This rise in electrification is globally evident, influencing consumption rates across regions. In the United States, electricity usage, once stable, is starting to grow at around 2.5% annually. China's electricity market, more than double the size of the U.S. market, will witness a 3.2% annual growth between now and 2040. India is set to see the most substantial increase at 4.2% per year. Aside from AI, traditional demand centers such as appliances, including air conditioners and computers, as well as construction and manufacturing, are consistently expanding. The energy transition, including electric vehicles and renewables, and the defense sector, fueled by escalating geopolitical tensions and the electrification of military systems, are also contributing factors.
Copper Crunch
The expansion of AI and data centers is the primary driver behind the surge in copper demand. Data centers are power-intensive, leading to significant investments in both direct copper use for various purposes and the infrastructure supporting electric grids. This shift wasn't foreseen just five years earlier. The automotive industry's commodity problems seem to be increasingly linked to the rapid growth of AI infrastructure. Data centers need substantial amounts of copper for their electrical systems and aluminum for cooling. This, in turn, is creating stiff competition for these materials. These developments are directly affecting the automotive sector and potentially other areas.














