A Glimpse into Bliss
Finland, consistently ranked as the globe's happiest country, invites you to experience its renowned lifestyle firsthand. Through an innovative 7-day challenge
hosted by Visit Finland, a select cohort of international guests will have the chance to discover what makes this Nordic nation so serene. The program, centered in the picturesque Finnish Lakeland region, encourages participants to embrace the Finnish art of relaxation and reconnect with nature. This initiative aims to offer a genuine taste of the Finnish approach to life, which is often sought after by visitors curious about the nation's contentment.
Finnish Lakeland's Charm
Finnish Lakeland, described as the coolest lake region globally, serves as the idyllic backdrop for this unique retreat. Spanning Europe's largest lake district, it offers a breathtaking panorama of pristine waters, dense forests, and gentle hills, creating an ultimate summer escape. This region is where Finns themselves retreat to find true peace, away from the hustle and bustle of daily life. It's a place where the natural beauty is so profound, it's believed to be a key ingredient in the nation's high happiness quotient. The tranquil environment provides the perfect setting for introspection and rejuvenation.
Embracing the Finnish Summer
The campaign highlights the Finnish summer, a cherished season for locals. This period is synonymous with summer holidays, where Finns embrace a slower pace. The typical summer experience involves heading to lakeside cabins, waking up at leisure, and engaging in outdoor activities like hiking and biking. Social connections are also vital, with visits to friends a common pastime. The day often concludes with communal grilling, followed by a sauna and a refreshing dip in the lake, a ritual that embodies the 'chill like a Finn' philosophy. This cyclical rhythm of activity and relaxation defines the essence of a Finnish summer.
How to Apply
Aspiring participants can apply for this extraordinary 7-day challenge, scheduled for June, by completing a two-step process. Firstly, interested individuals must create a social media video on platforms like Instagram or TikTok, either solo or with a companion. This video should introduce themselves and vividly describe their vision of a Finnish summer holiday in Lakeland. Secondly, they need to submit an application form on the official website, including a link to their social media post. Applicants can bring along a partner, friend, family member, or neighbor, provided both individuals are over 18 years old. The deadline for submissions is March 29, 2026, at 11:59 pm EEST.
