What is the story about?
What's Happening?
MGallery, part of Accor, has announced plans to open a new hotel in the Valmorel ski resort in the French Alps by 2027. This will be MGallery's first mountain retreat, led by CLR Hotels, a subsidiary of the CGR Group. The hotel will feature 82 rooms, including suites, and offer direct access to ski slopes. The design will incorporate Savoyard heritage elements and focus on sustainability, aiming for certifications like BREEAM. Amenities will include dining options, a spa, and après-ski facilities.
Why It's Important?
The new MGallery hotel in the French Alps represents a strategic expansion into mountain resorts, diversifying the brand's portfolio beyond its existing coastal, urban, and heritage locations. This move aligns with MGallery's selective growth strategy, enhancing its appeal to luxury travelers seeking unique experiences. The focus on sustainability and local materials reflects a growing trend in the hospitality industry towards environmentally conscious development. This project is likely to boost tourism in the Valmorel region, contributing to the local economy.
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