What is the story about?
What's Happening?
Bojangles, a quick-serve chain known for its Southern-style fried chicken and biscuits, is set to return to New York City after nearly four decades. The company has signed a 20-unit agreement with Habib Hashimi and Hashimi Holding Corporation to open locations across the city over the next ten years. The first location is expected to open this winter in Brooklyn's East Flatbush neighborhood, with construction already underway. This expansion marks a new era for Bojangles in New York City, aiming to introduce its Southern flavors and hospitality to a new audience.
Why It's Important?
Bojangles' expansion into New York City represents a significant growth opportunity for the brand, tapping into one of the largest and most diverse markets in the U.S. The move could enhance Bojangles' brand recognition and customer base, potentially leading to increased revenue and market share. For New York City residents, the introduction of Bojangles offers new dining options and the chance to experience Southern cuisine. The expansion may also create job opportunities and contribute to the local economy through construction and operational activities.
What's Next?
As Bojangles prepares to open its first location in Brooklyn, the company will focus on completing construction and hiring staff to ensure a successful launch. Marketing efforts will likely intensify to build anticipation and attract customers. The franchisee, Hashimi Holding Corporation, will continue to develop additional locations across the city, aiming to establish a strong presence and capitalize on the growing demand for quick-service restaurants.
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