What is the story about?
What's Happening?
Paris Hilton has been chosen to front Karl Lagerfeld's fall 2025 campaign, 'From Paris With Love.' In an interview, Hilton reminisced about her first meeting with the late designer and discussed her admiration for his influence in fashion. The campaign, shot by Chris Colls, features Hilton alongside Spanish model Jon Kortajarena. Hilton, known for her early 2000s style, has evolved into a successful entrepreneur with ventures in beauty, media, and advocacy. She is the majority stakeholder of 11:11 Media and has launched a skincare line and her 30th fragrance.
Why It's Important?
Paris Hilton's involvement in the Karl Lagerfeld campaign highlights her enduring influence in the fashion industry. Her transition from a reality TV star to a business mogul exemplifies the evolving nature of celebrity branding. Hilton's advocacy work, particularly in youth treatment reform, adds a significant dimension to her public persona. Her business ventures, including 11:11 Media, demonstrate the potential for celebrities to leverage their brand into diverse industries, impacting market trends and consumer behavior.
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