Exploring Evolution of Beauty Standards: A Journey Through Decades - Understanding the changing definition of beauty in India
Beauty, they say, is in the eye of the beholder. But what shapes that "eye,"
that collective understanding of what is considered beautiful? In India, beauty standards have always been a dynamic interplay of tradition, social influences, and the ever-present Bollywood glamour.
Let's take a trip down memory lane, exploring how the definition of "sundar" (beautiful) has changed over the decades.
Post-independence era in India celebrated traditional beauty over physical appearance
In the early years post-independence, the “Indian beauty” was deeply rooted in tradition. Think of actresses like Nargis Dutt and Meena Kumari. Their beauty was defined by their demure personalities, their expressive eyes that spoke volumes, and their simple yet elegant style.
They showcased the beauty of a woman who was grounded in Indian values. This era celebrated a woman's inherent grace and inner strength, which were considered just as important, if not more so, than physical appearance.
The focus was on natural beauty, with minimal makeup and a celebration of traditional attire like sarees and salwar kameez. It revolved around the idea that inner beauty radiates outwards and is defined in the character with simplicity.
1970s-80s Indian fashion embraced modernity while honoring tradition
The 1970s and 80s saw a shift, influenced by Western culture and the burgeoning film industry. Actresses like Zeenat Aman and Parveen Babi challenged traditional norms with their bolder fashion choices and more confident personas.
This was the era of winged eyeliner, bouffant hairstyles, and vibrant colours. While traditional beauty still held its place, there was a growing acceptance of a more modern and "glamorous" look. The society’s outlook was opening to new ideas.
This shift reflected a generation eager to embrace change and experiment with new styles. Women started exploring fashion more and it created a sense of aspiration in fashion and beauty. The emphasis was still on Indian features, but with a modern twist, a blend of tradition and modernity.
1990s: economic liberalization, satellite TV, stars shape beauty standards in India
The 1990s brought about economic liberalization and the rise of satellite television, exposing Indians to global trends like never before. Actresses like Madhuri Dixit and Aishwarya Rai dominated the silver screen, embodying a more polished and sophisticated version of Indian beauty.
Beauty pageants became a national obsession, with Indian women winning international titles and further solidifying the image of a confident, globally aware, and beautiful Indian woman.
This era saw a rise in the beauty industry, as more and more people sought to emulate the looks of their favourite stars. There was an awareness around personal grooming. This period marked a significant turning point in the evolution of beauty standards in India.
21st-century digital revolution reshapes beauty standards with inclusivity challenges
The advent of the 21st century and the digital revolution have brought about an even more diverse and complex landscape. Social media platforms have democratized beauty, allowing ordinary people to become influencers and redefine beauty standards on their own terms.
Now, beauty is no longer dictated solely by Bollywood or beauty pageants, but by a multitude of voices and perspectives. There is an understanding to redefine beauty ideas and experiment with different looks.
Indian beauty now embraces diverse skin tones, body types, and personal styles, as influencers are promoting diversity. This inclusivity is gradually expanding, but it still faces challenges.
Growing emphasis on skincare and wellness over makeup for holistic beauty
One significant shift has been the increasing emphasis on skincare and wellness. People are more aware of the importance of maintaining healthy skin and a healthy lifestyle. Organic beauty products are getting quite a boost.
This shift reflects a growing understanding that external beauty is often a reflection of internal health and well-being. There is a renewed focus on traditional Ayurvedic practices and natural remedies for skincare.
Instead of covering up imperfections with makeup, people are now focused on addressing the root causes of skin problems. Beauty is becoming more about self-care and self-love and living a happy life. People are prioritizing health & wellness over artificial appearances.
Progress in beauty standards in India amid challenges of colorism, promoting inclusivity and self-acceptance
While the journey of beauty standards in India has been one of progress and increasing inclusivity, it is important to acknowledge the challenges that remain. Colourism, the preference for lighter skin tones, still persists.
The constant pressure to conform to certain unrealistic ideals can have a negative impact on mental health and self-esteem. It is essential to continue challenging these norms and promoting a more inclusive and accepting definition of beauty. True beauty lies in embracing uniqueness.
Every individual is different and holds beauty within themselves. It is imperative to celebrate uniqueness with awareness and love. We need to embrace different cultures, perspectives and appreciate inner beauty.
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