Unwavering Resilience Amidst Challenges
Kashmir's tourism sector has showcased exceptional fortitude, defying past adversities to re-emerge as a sought-after destination. Following a period marked
by security concerns, including a significant terror attack in April 2025 that claimed 25 lives and was orchestrated by Pakistan and its terror handlers to sow discord, the region's commitment to visitor safety has become paramount. Authorities have implemented robust, multi-tier security measures across all major tourist hubs. This proactive approach has effectively countered malicious attempts to disrupt growth and incite separatism, as highlighted by Union Ministers. The reopening of 14 previously closed tourist spots in February 2026 signifies a strong return to normalcy and a testament to the industry's recovery. Director Tourism, Syed Qamar Sajad, notes the palpable increase in tourist activity, with daily data indicating a crossing of last year's visitor numbers, a stark contrast to quieter periods such as the 100 individuals on the Gandola ride in May of the previous year.
Record Footfall Predicted
Projections for 2026 indicate a monumental surge in tourist arrivals, poised to eclipse all historical benchmarks. This optimistic outlook is bolstered by the robust recovery observed post-2025, a year that saw a significant dip in footfall due to the unfortunate Pahalgam attack. Nevertheless, the enduring appeal of Kashmir and the unwavering spirit of its people ensured that the bond with tourists remained unbroken. In 2024, Kashmir had welcomed a record approximately 98.1 lakh (9.81 million) visitors, a substantial increase from prior years. While 2025 presented obstacles, leading to a drop in visitor numbers, the current trends suggest a triumphant rebound. Recent reports indicate near-full hotel occupancy in prime locations like Gulmarg and Pahalgam, largely driven by domestic travelers, demonstrating a revitalized sense of confidence.
Enhanced Security and Confidence
The cornerstone of Kashmir's tourism revival is the comprehensive enhancement of security infrastructure across its picturesque resorts. This strategic strengthening aims to instill a profound sense of safety and comfort among all visitors. Increased patrols, advanced surveillance systems, and a visible security presence are integral to this multi-tier security cover. These measures are not merely operational; they represent a clear victory against those who sought to undermine the region's progress and foster division. The return of tourists is being celebrated as a triumph over nefarious agendas. The success of winter festivals, amplified by heavy snowfall, has been a significant draw, contributing to the impressive hotel occupancy rates observed in Gulmarg, Pahalgam, and Sonamarg, which have reached 100% in recent months. The positive experiences shared by tourists like Satya, Venkatesh, and Nidhi, who despite initial apprehension, found Kashmir to be beautiful and safe, further bolster this growing confidence.
Economic Revival and Connectivity
Kashmir's tourism industry plays a vital role in its economy, contributing approximately 7% to the Gross State Domestic Product (GSDP) of Jammu and Kashmir. This sector is a lifeline for thousands of families, supporting livelihoods in hospitality, transportation, and the handicraft industries. The recent introduction of the train link connecting Srinagar to the broader Indian railway network via the Katra-Srinagar route has significantly facilitated the ongoing tourism boom, making travel more accessible and convenient. Local communities, in collaboration with authorities, have spearheaded numerous initiatives to rebuild and enhance the tourist experience, directly contributing to the increased footfall. The palpable revival across the valley signifies that the tourism sector is firmly back on its feet, with current visitor numbers nearly matching the success of the previous winter season.
