New Launches Emerge
The Indian automotive landscape has seen a flurry of new launches. Mahindra has introduced the XUV 3XO EV, while Tata Motors has expanded its portfolio
with the Tata Safari petrol and new Tata Punch. Additionally, the updated Tata Punch facelift has been released, providing consumers with more choices in the compact SUV segment. The Bajaj Chetak C2501 scooter and KTM RC 160 have also made their debut, catering to the two-wheeler market, and the India-made Mercedes-Maybach GLS was launched, targeting the luxury segment with a price tag of Rs 2.75 crore. These diverse offerings demonstrate the dynamism of the Indian automotive sector, providing customers with a wide array of options across different segments and price points.
EVs and Market Shifts
Electric vehicles are gaining traction in India. The Mahindra XUV 3XO EV has been launched. The growing interest in EVs is further highlighted by the comparison of the Tata Punch ICE versus its EV counterpart, demonstrating the evolving consumer preferences and the industry's shift towards electric mobility. The market is also seeing strong initial interest; the Mahindra XEV 9S and XUV 7XO models collectively garnered 93,689 bookings on their first day, showcasing a robust demand for new vehicles. This surge in interest underscores the growing appetite for electric vehicles and the importance of adapting to changing consumer preferences in the Indian automotive market.
Focus on Features
The availability of features is becoming a key differentiator in the market. Cars priced under Rs 10 lakh with six airbags are becoming increasingly popular, reflecting a growing consumer awareness of safety standards. This emphasis on safety features, especially in the context of more affordable vehicles, signals a shift in consumer priorities towards safer vehicles. The inclusion of advanced features, like sunblinds, is also gaining attention. This shift suggests that car buyers are not only looking for affordability but also prioritizing safety and comfort, influencing the design and features offered in new vehicles.
Upcoming Developments
Looking ahead, several new developments are anticipated in the Indian automotive sector. There are reports of a BMW M3 Electric scheduled for launch in 2027, featuring simulated gearshifts and synthetic sounds, which indicates the advancements in EV technology and design. JSW has partnered with Chery to bring the Jetour T2 to India, indicating potential for new collaborations and expansion of vehicle choices. Furthermore, the Autocar India Awards recognized the Tata Sierra and TVS Apache RTX 300, emphasizing their importance. The continued launch of new models and strategic collaborations highlight ongoing efforts to meet consumer demands and offer new technology.
Two-Wheeler Market Dynamics
The two-wheeler segment is also showing strong performance. Honda and TVS scooters have significantly contributed to the industry, pushing two-wheeler sales past 2 crore in 2025. This achievement highlights the continuous dominance of two-wheelers in the Indian market. The launches of the Bajaj Chetak C2501 and KTM RC 160 are also significant, indicating the segment's evolution and the varied options. With different manufacturers introducing new bikes at affordable prices, it is clear that the two-wheeler sector is robust and caters to a large, diverse consumer base across the country.
