A Year of Progress
Piyush Arora, Managing Director & CEO of Skoda Auto Volkswagen India, reflected on the year's triumphs, highlighting a year characterized by comprehensive
progress and strategic execution. Arora emphasized that the company's achievements were underpinned by consistent implementation and a forward-thinking plan tailored for the Indian market. The effectiveness of the 'Make-in-India' initiative was particularly evident, supported by increased localization efforts, economies of scale, and a promising series of new products. This strategy's impact was widespread, impacting manufacturing, sales, and export activities positively. The consistent and strategic approach allowed for the company to achieve the best ever domestic sales figures.
Luxury Segment Highlights
The premium segment within the company's portfolio saw a dynamic year marked by introductions and expansions. Audi enriched its offerings with the Q7 Signature Edition, along with the Q3 and Q5 Signature Lines, broadening its appeal within the luxury SUV market. The brand's RSQ8 Performance, which won awards, showcased exceptional power and precision. Lamborghini made waves with the Temerario's launch, further enhancing its already strong portfolio. Additionally, the Revuelto was honored as 'Super Car of the Year,' underlining its position as a top-tier performer in the high-end vehicle market. These initiatives increased the company's influence in the luxury vehicle space.
Expanding Brand Presence
Porsche significantly extended its presence, increasing its sales points to 13. This expansion was complemented by innovative experiential formats designed to deepen customer involvement and brand loyalty. Bentley made a strategic entry into the market, becoming the sixth brand under the SAVWIPL umbrella. New dealerships were strategically established in key metropolitan areas, including Mumbai, Bengaluru, and Delhi. This move strengthened its footprint in India's major automotive markets. The strategic expansions showed the company's commitment to growth and customer engagement within the luxury and premium vehicle segments.
