Price Points Unveiled
In the initial months of 2026, the Tata Harrier petrol version had a starting price of Rs 12.89 lakh. At the same time, its sibling, the Tata Safari Petrol,
was launched, with an introductory price tag of Rs 13.29 lakh. These pricing strategies reflected the evolving market dynamics and consumer preferences for petrol-powered vehicles. These moves are a testament to the competition within the SUV segment and showcase the price points the brands are trying to attract.
EV Range Leaders
The Indian electric vehicle (EV) market showcased a range of premium EVs with the highest claimed range. While the specific models and their exact ranges were not detailed, the focus on 'highest claimed range' indicates an emphasis on efficiency and long-distance capabilities. This trend underscores the increasing importance of range anxiety as a key factor in consumer decisions and highlights the shift towards sustainable transportation options in India.
Discounts on Offer
January 2026 brought appealing discounts on several popular models. The Hyundai Creta and Exter models had discounts reaching up to Rs 98,000, attracting price-conscious buyers. Maruti Suzuki offered reductions on its Grand Vitara, Fronx, and Baleno models, with discounts of up to Rs 1.3 lakh. Furthermore, Volkswagen offered up to Rs 3 lakh off on the Tiguan, Virtus, and Taigun models. These substantial discounts reflect a competitive market and aim to boost sales in the early months of the year, potentially influenced by end-of-year inventory adjustments or aggressive marketing strategies.
SUV Launches Planned
The horizon was marked with the anticipation of new midsize SUV launches in 2026. The information specifically mentioned a driving experience for the Tata Sierra in the Autocar India January issue. This hints at the launch of new models and concept previews, generating excitement and expectations among car enthusiasts. The focus on midsize SUVs reflects the ongoing trend of consumer preferences for versatile and spacious vehicles, providing a blend of practicality and style.
New Models Revealed
During this period, several new models were revealed. The KTM 390 Duke was unveiled, suggesting an upgrade or a new iteration of the existing model, continuing a tradition of innovative motorcycle design. The new Kia EV2 was also revealed, marking its entry as the smallest EV from the brand, aiming to capture the growing EV market. Additionally, a new kids' electric bike, the Vida Dirt.E K3, was introduced, signifying a focus on electric mobility for younger riders. These new model releases highlight the manufacturers’ readiness to cater to specific niches.
