New Delhi: Priyanka Chopra Jonas has officially become the newest global brand ambassador for Rolex, marking one of the most significant luxury partnerships
in recent years. The 43-year-old actor and global fashion icon was named a Rolex Testimonee in 2026, joining an elite roster that includes cinema legends like Leonardo DiCaprio, Zendaya, James Cameron, and Martin Scorsese. This Swiss watchmaker, renowned for associating itself with exceptional individuals who have left lasting marks across arts, culture, and sports, welcomed Priyanka into its illustrious family after discussions that intensified earlier this year between her manager, Anjula Acharia and Rolex’s communication executives in Los Angeles.
This landmark deal is particularly unique because Priyanka has already served as a global ambassador for luxury jewellery brand Bulgari since 2021, and generally high-end luxury houses avoid sharing ambassadors due to watch sector competition. The partnership originally considered an India-only campaign but rapidly expanded into a massive global role, representing a historic compromise in luxury brand endorsements. Keep reading to discover every important detail about this extraordinary collaboration, why Rolex chose Priyanka, her existing luxury portfolio, and what this means for India’s growing influence in the global luxury landscape.
Priyanka Chopra joins Rolex as new global brand ambassador
Rolex officially welcomed Priyanka into its prestigious circle referring to her as a global force who bridges the worlds of Indian cinema and Hollywood. Beyond her celebrated film achievements spanning twenty-five years across multiple continents, the watchmaker highlighted her fifteen years of humanitarian work with UNICEF as a core reason for her induction into the brand family. Her credibility, influence, and cross-cultural appeal enabled this unique arrangement, reflecting the trust, stature, and value she commands across industries and markets.
The strategic partnership ensures Priyanka’s presence will continue to dominate global luxury billboards for years to come. As the newest member of the Rolex family alongside cinema icons, she continues to set a benchmark for global influence, cultural relevance, and brand value on the world stage. This collaboration cements Chopra Jonas as a premier bridge between eastern and western entertainment markets.
Priyanka Chopra’s rare luxury portfolio
Priyanka Chopra Jonas now has the rare distinction of representing prestigious luxury maisons across distinct categories at a global level. Her enviable roster includes:
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Bvlgari – global face for jewellery since 2021
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Bentley Motors – global brand ambassador
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Rolex – global brand ambassador for watches, 2026
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Max Factor, Obagi, Anomaly Haircare, Pantene, GAP, Bumble – additional luxury and lifestyle partnerships
This feat of representing two of the world’s most prestigious luxury maisons across distinct categories globally is virtually unheard of in the luxury ecosystem.
This historic Rolex partnership marks another shining stepping stone in Priyanka Chopra Jonas’s remarkable journey, solidifying her position as one of the most influential commercial faces globally while celebrating India’s rising prominence in luxury advertising.
