New Delhi: Bentley has added New Delhi to its India footprint after setting up presence in Mumbai and Bengaluru earlier. Delhi has always been a big playground
for luxury cars, and the brand now clearly wants to sit closer to that customer base.
The company has confirmed that its national capital operations are now live, handled by Bird Group as the official retail partner. Instead of jumping straight into a big flashy showroom, Bentley has chosen a quieter and more intimate starting point with a lounge experience, which honestly suits Delhi’s luxury crowd quite well.
Bentley enters Delhi after Mumbai and Bengaluru
Bentley India has now commenced business in its third key market with the opening of its presence in New Delhi. The first customer interaction space takes the form of a Bentley Lounge located at The Roseate on NH 8 in Samalka. This is designed as an exclusive and private zone for customer engagement until the full dealership infrastructure becomes ready. The company has confirmed that two new facilities are under development. These will include proper showroom and service operations and are expected to be operational early next year, meaning Delhi buyers will soon get complete sales and aftersales support within the city limits.
The company described Bird Group as its exclusive partner for Delhi and expressed confidence that this partnership will strengthen presence in the region. Bentley also said that with Delhi added, the brand is now active across three of India’s strongest luxury car hubs. For many luxury buyers, this structure matters because support, familiarity, and easy access to service often decide the final buying decision more than horsepower or price alone.
What Bentley India is offering to customers
Bentley’s India portfolio currently includes the Bentayga, Continental GT, Bentayga Extended Wheelbase, Continental GT Convertible and the Flying Spur. Rearranging that lineup in conversation with enthusiasts always starts with the Bentayga and Bentayga EWB for the SUV crowd, followed by the long sedan experience of the Flying Spur and then the emotion driven Continental GT range. Enthusiasts love this mix because it covers everything from chauffeur comfort to powerful long highway runs at legal Indian speeds.
