New Delhi:Ather Energy is planning a big expansion of its retail network, as the brand aims to increase its footprint to 1,800-2,000 stores over the next
two years. The expansion comes as Ather prepares to introduce more products based on its new EL platform and ramps up manufacturing capacity.
Ather presently operates around 750 outlets and sells the 450X and Rizta electric scooters. While the 450X is placed in the premium segment, the Rizta is positioned in the mass-premium category. With the EL architecture, Ather plans to enter more affordable segments and broaden its overall product portfolio.
A major product for Ather’s expansion strategy is the newly introduced Konarc, which starts at Rs 99,999 (ex-showroom). The scooter is available in two variants with six battery configurations, while deliveries of the S 125 and S 161 versions are scheduled to begin in September 2026.
Ather Energy Chief Business Officer Ravneet Phokela said the company is targeting between 1,800 and 2,000 stores within the next 24 months. For now, Ather intends to keep its primary focus on the Indian market, with international expansion expected to become a more significant priority only in the coming years.
EL Platform To Support Multiple New Scooters
The EL platform, which underpins the Konarc has been designed with flexibility in mind. It can accommodate different scooter formats, battery capacities, wheel sizes and instrument-panel configurations, allowing Ather to develop multiple products using the same basic architecture.
The brand also says the platform could help lower development and manufacturing costs with simpler engineering and reduced aluminium usage. The brand also plans to introduce several scooters based on the EL architecture before moving into other product categories.
An Ather electric motorcycle, however, is still more than two years away, according to the company.
The retail expansion is being planned alongside a significant increase in manufacturing capacity. Ather currently produces its scooters at its Hosur facility, which has an annual capacity of approximately 4.2 lakh units.
The upcoming Aurangabad facility is likely to contribute another 5 lakh units of annual capacity once the first phase becomes operational later this year. Ather is also evaluating whether to bring forward the second phase of the facility if demand continues to increase at its current rate.
With a bigger retail network, a wider product portfolio and additional manufacturing capacity coming online, Ather is positioning the EL platform and Konarc as key components of its next phase of growth.
