New Delhi: The misuse of artificial intelligence to create inappropriate content involving actors has drawn strong condemnation from Telugu cinema, with
Chiranjeevi now calling for collective action against such abuse. The actor has reacted to an AI-generated morphed video involving Janhvi Kapoor and Jr NTR from the song Chuttamalle in Devara: Part 1. The video reportedly circulated on social media before being taken down.
Chiranjeevi said the incident should not be viewed as an isolated case and stressed that those creating or circulating such material must face legal consequences. He also said he plans to raise the issue with the Telugu Film Chamber, Producers’ Council and other industry bodies.
I am deeply disturbed by the use of AI to create degrading and morphed videos of a woman. Such acts are cruel, shameful and completely unacceptable. I strongly condemn them.
This is not an issue concerning just one individual or one film. Today, it has happened to someone else.…
— Chiranjeevi Konidela (@KChiruTweets) October 3, 2026
Taking to X, Chiranjeevi wrote, “I am deeply disturbed by the use of AI to create degrading and morphed videos of a woman. Such acts are cruel, shameful and completely unacceptable. I strongly condemn them.
This is not an issue concerning just one individual or one film. Today, it has happened to someone else. Tomorrow, it could happen to you, me or anyone we know. We cannot remain silent simply because it has not affected us personally. Every one of us has a responsibility to stand against this abuse.
Those who create such content and those who deliberately spread or amplify it must be held accountable under the law. This cannot be dismissed as a joke or treated as entertainment.
I will take this matter up with the Telugu Film Chamber, the Producers’ Council and our affiliated industry bodies, and recommend the formation of a dedicated committee and support cell. Working closely with Cyber Crime authorities, this team should support those affected, coordinate efforts to remove such content and pursue legal action against those responsible.
The entire Telugu film fraternity must come together for this effort. Our associations, artists, technicians, audiences and fans all have a role to play. I also urge the Central and State Governments to take strong and effective measures against the misuse of AI for such abuse.
Please do not watch, download, share or circulate these videos, even with the intention of condemning them. Report them to the respective platforms and Cyber Crime authorities instead.
Protecting human dignity is our collective responsibility. Let us stand together, speak up and act.
#UniteAgainstDigitalAbuse”
Jr NTR had earlier spoken out against the same incident. In his statement, Jr NTR wrote, “Disgusting, Sick and Shameless. In a land that worships women as mothers and goddesses, where ‘Matrudevo Bhava’ is not just a phrase but a part of our culture, some people have fallen so low that they are using AI to disrespect a woman in the most degrading way possible. Using AI to create something this vile is shameful beyond words.”
He further said, “To the scumbags behind this morphed Chuttamalle video, I will not spare any of you. I will take every possible legal action against those who created it and those who are spreading it.
Please do not watch, share or engage with such content. Today it is someone else. Tomorrow, it could be your mother, sister, wife or daughter.
This is a serious issue, and I urge all the state governments and the Government of India to act strongly and bring in strict regulations against the misuse of AI.”
The circulated video digitally altered Janhvi Kapoor’s appearance from Chuttamalle and presented her in a sexually explicit manner. It was later taken down from social media.
Devara: Part 1, released in September 2024, featured Jr NTR and Janhvi Kapoor in the lead roles. Chuttamalle, composed by Anirudh Ravichander and sung by Shilpa Rao, emerged as one of the film’s popular songs.
