Louis Vuitton unveils LV Hotel Bangkok, but you can’t book a room there

Louis Vuitton has unveiled LV Hotel Bangkok, a hotel-inspired pop-up designed to celebrate 130 years of its iconic monogram, but despite the name, it is not a functioning hotel. There are no rooms to book or overnight stays on offer. Instead, the installation transforms an old shophouse, Baan Trok Tua Ngork, into an immersive brand experience open to visitors from February 11 to March 15, 2026.

Housed inside a century-old residence in Bangkok’s Yaowarat district, the four-level pop-up reimagines the building

as a fictional Louis Vuitton hotel. The concept draws on the house’s historic association with travel, using the structure of a hotel as a narrative device to guide visitors through the evolution of the monogram.

Originally created in 1896 by Georges Vuitton as a tribute to his father, Louis Vuitton, the monogram was conceived as both a signature and a safeguard against imitation. Over time, it has become one of fashion’s most recognisable emblems, appearing across the maison’s trunks, handbags and ready-to-wear collections.

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The Bangkok edition follows similar LV Hotel installations in Shanghai, New York and Seoul, and marks the only Southeast Asian stop in the anniversary series.

Inside, each level is styled as a themed ‘room’ dedicated to one of the brand’s most iconic bags. The Keepall Lobby on the second floor introduces the history of the monogram, spotlighting the foldable travel bag first launched in 1930. Nearby, the Speedy P9 Safe Room highlights Men’s Creative Director Pharrell Williams' contemporary reinterpretation of the Speedy, crafted through 240 production steps.

Visitors can also access a concierge-style space offering hot-stamping and customisation services.

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On the third floor, the Neverfull Gym uses a fitness-inspired installation to highlight the tote’s durability. Introduced in 2007, the bag weighs approximately 800 grams yet can carry up to 100 kilograms. The Noé Bar on the same level references the 1932 design originally created to carry champagne bottles.

The fourth floor houses the Speedy Room 1930, where a vintage telephone installation recounts the bag’s origins, and a dressing-room-inspired display presents charms and styling options. The experience concludes at the Alma Terrace, named after the 1992 Art Deco-inspired Alma bag, with large screens projecting views of Paris.

LV Hotel Bangkok is open Monday to Thursday from 11 am to 8 pm, and Friday to Sunday from 10 am to 9 pm. While walk-ins are permitted, reservations are encouraged.

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