Thomas Cook, SOTC team up with Mauritius to woo Indian travellers

Thomas Cook (India) Limited and its group company SOTC Travel have signed a memorandum of understanding (MoU) with the Mauritius Tourism Promotion Authority (MTPA) to strengthen travel promotion to Mauritius from the Indian market, the companies said in a statement.

Under the agreement, the partnership will focus on increasing Mauritius' visibility in India through destination knowledge and education, product development, marketing and communications initiatives. The collaboration will target India’s metro, mini-metro and Tier 2 and Tier 3 markets.

According to the statement, the partnership will highlight Mauritius’ tourism offerings, including cultural heritage, festivals and cuisine, as well as its positioning for leisure, honeymoon, family travel, meetings, incentives, conferences and exhibitions (MICE), and corporate travel.

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Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited, said, "Our partnership intents leverage on Thomas Cook India’s omnichannel strength, destination expertise and extensive reach, to showcase Mauritius’ evolving proposition across leisure, MICE and business travel."

S.D. Nandakumar - President & Country Head - Holidays and Corporate Tours, SOTC Travel Limited, said, "Beyond its scenic allure, Mauritius offers a compelling blend of French influence, Creole heritage, vibrant culture, diverse religious traditions and a distinctive culinary landscape—creating a deep cultural connect with Indian travellers. This partnership will enable us to showcase the destination’s depth and diversity, while driving sustained demand across leisure, honeymoon, multi-generational families, MICE and corporate travel segments from India."

The Mauritius Tourism Promotion Authority is a parastatal body established under the MTPA Act, 1996, to promote Mauritius as a tourist destination internationally.

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