Route 66 Celebrates 100 Years of History
CNBC TV18

Route 66 Celebrates 100 Years of History

  • **Celebration of History:** Route 66, established in 1926, represents a significant piece of American history, evolving from a lifeline for farmers during the Dust Bowl era to a quintessential road trip experience.
  • **Marketing & Memorability:** The highway's number, "66," was strategically chosen by Cyrus Avery to be memorable and marketable, aiding its widespread recognition.
  • **Culinary Landmarks:** Iconic diners like the Cozy Dog Drive In in Springfield, Illinois, offer unique roadside food experiences, contributing to the route's charm and nostalgia.
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